Jeep Wrangler Rubicon

Dear ck80, 

It has been with great pleasure that we had the opportunity to display your 10K Club project at the LEGO House in Billund, Denmark in the period 17th September to 8th October, 2018. 

The display, held in conjunction with the 10 year annivesary of celebrating your creative ideas through LEGO CUUSOO and LEGO Ideas, was a celebration of the dedication and passion of our talented LEGO Ideas members from throughout the years.

To view all the models that were a part of the display and read more about each of the members who sent their models please visit the LEGO Ideas blog. You can also view additional images here. 

Thank you for taking the time to celebrate this very special community with us!

Kind regards,

The LEGO Ideas Team

First and foremost, congratulations to ck80 for reaching 10,000 supporters on LEGO Ideas, and toward everyone for all of the support of the Jeep Wrangler Rubicon project! The results of the LEGO Review are in and you can see full details on the LEGO Ideas Blog.

Review Results for Jeep Wrangler Rubicon
Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review. Unfortunately the LEGO Review Board has decided that we will not produce this project as a set.

Thank you to ck80 for the passion and creativity that went into this project, and to all of you who voted so that we would have the opportunity to consider this as a potential LEGO set. We’re sorry to deliver this disappointing news.

How do we arrive at our decisions?
By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.

A "LEGO Review Board" composed of professional set designers, product managers, marketing representatives, and other key team members examine each qualified project. They build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product, including those developed internally, goes through a similar process and must meet the same standards.

The amount of time this takes varies due to all the factors involved. Unfortunately, this process sometimes means that well-conceived projects that gain just-as-passionate followings have to be turned down. Please note that the LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on LEGO Ideas projects.

Dear ck80,

The benefits of a rugged off-roader such as this iconic Jeep is that you can take the path less traveled zooming from point A to C, without having to take the long-route through point B. You've done the same on your thrilling adventure for the destination known as "10K Club", making this journey in a mere 3½ months. Congrats on getting this far with a versatile 4x4 that looks like it can handle everything that is thrown in it's path. You've managed to style it to stay true to the real deal including many detailed elements that make it truly iconic whilst adding a personal touch, such as the included camera. We can't help but chuckle at the nifty dashboard bobbleheads! 

Time for a break, as we now officially advance this project to the Review phase.

What happens now?

This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

What happens now?

This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

The LEGO Review Begins in May

This project qualifies for the First 2017 Review, which includes projects that reach 10,000 supporters between early January and early May. For more information about the LEGO review process, please see the Project Guidelines and House Rules.

The review is a thorough process and from its start it can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Jeep Wrangler Rubicon.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

Wow! By passing 5,000 supporters, you've made it into the upper ranks on LEGO Ideas. Since you've passed the halfway point, here's another 6 months (182 days) to reach the final milestone of 10,000 supporters. Best of luck as you aim to finish your journey strong.

Your project is so well made that 1,000 of your new best friends have supported you within your first year. As a reward, you've earned an extra 6 months (182 days) to reach your next milestone of 5,000 supporters. Best of luck as you continue to rally support for your project.

You've passed the first milestone and reached 100 supporters within the first 60 days. As a reward, here's a boost of one year (365 days) to reach 1,000 supporters. Best of luck as you continue to rally support for your project.