LEGO Ideas


  • What time is it? It’s LEGO® Adventure Time!

    • 21308
    • adventure time

    We simply can’t contain ourselves anymore! We’re extremely excited to be able to share with you official details of the upcoming LEGO Ideas 21308 Adventure Time set. In fact, we’re so excited that we’re giving you all a peek at the official product image well in advance of the 1st of January, 2017 official launch of this set.  

    Here is the official product description:

    Build LEGO® brick versions of eight of your favorite Adventure Time characters and role-play scenes from the awesome Cartoon Network show. This set includes Finn, Jake, Princess Bubblegum, Lady Rainicorn, Marceline, BMO, Gunter and Ice King. Use the included accessories to create your own stories and make every day a fun adventure!

    Fan designer, Ludovic, shares his experiences:

    Originally designed by LEGO Ideas member Ludovic Piraud, better known to some in the fan community as aBetterMonkey, Ludovic experienced watching Adventure Time as "a good way to escape the routine after a hard day at work and to recharge the batteries". 

    "The appeal for adult viewers like me I think comes from how it taps into the nostalgia of childhood play fantasies where imagination goes wild. As does playing with LEGO bricks, as a matter of fact", Ludovic goes on to tell about his interest in Adventure Time.

    When asked how it felt once he learned his project had gained 10,000 supporters and later was selected to become one of the next official LEGO Ideas sets, Ludovic explained "It felt unreal. I didn't think at first that what started as a fun little challenging pet project would receive so much support so fast. I was even afraid at some point that I would not have the time to submit the last update before the 10000th vote hit! That was really thrilling and I started to think that I may have a chance to tell my kids one day "See this LEGO set? Your dad made it!". Now that it's passed the LEGO review we know it's going to happen and that makes me very, very happy."


    21308 Adventure Time contains 495 bricks and will be available to purchase on the 1st of January, 2017 for a recommended retail price of USD 49.99. 

    Keep an eye on the LEGO Ideas blog for more details, closer to the launch date.

    Read post
  • Updates to LEGO Ideas Guidelines and TOS

    • guidelines

    Today we've updated our Guidelines and House Rules and Terms of Service to clarify the range of submission we're able to produce as LEGO Ideas sets. This includes new limits to project size, scope, and subject matter. We’ve also simplified guidelines for collaborative projects. Here's a summary of the updates:

    • Once we produce a LEGO Ideas set based on a third-party property, we will not accept more Ideas submissions based on that property. This sharpens our guideline on follow-up products based on LEGO Ideas submissions. Once we approve a licensed project for production through LEGO Ideas, we’ll archive other projects based on the same property and not accept new submissions based on the that property.
    • Projects must fit in a single product box, so we’re setting a part count limit of 3,000 pcs. While we can’t count the pieces in your photos, if your model looks too big we’ll send it back and ask you to submit a smaller model at our own discretion.
    • Projects must focus on a single concept or third-party property. This essentially expands on the “no playthemes or series” rule and also rules out “mass customization” projects (e.g. custom mosaic or minifigure makers) as well as combining more than one third-party property into a single project. (e.g. a project containing both Porsche and Ferrari cars).
    • It’s now simpler to collaborate on projects. We’ve removed the requirement to email us declaring your collaboration. You must still receive explicit permission from someone else before including their original work in your project. All new collaborative projects must mention collaborators’ LEGO Ideas usernames in the description, and state that their original work is included with the member’s explicit permission.
    • New restrictions on project contents
      • No iconic elements referencing third-party properties we find inappropriate for the LEGO brand
      • No large or human-scale weapons or weapon replicas of any kind, including swords, knives, guns, sci-fi or fantasy blasters, etc.
      • Projects may not propose LEGO Dimensions expansion packs
      • You may only use logos that belong to third-parties in the context of your model, similar to LEGO logo guidelines. You may not display logos that do not belong to you in your artwork, since this can imply endorsement from the logo owner.
    • New guidelines to help improve project descriptions
      • At minimum, please write your description to include a description of your model, why you built it, and why you believe it would make a great LEGO set.
      • In some cases, moderators may make basic grammatical changes on your behalf so we can speed up the approval of your project. We will never change the nature of your project and we’ll notify you by email if we make any changes.
    • Terms of Service now preserves projects that gain a significant following. While we understand you may occasionally want to delete a project with only a handful of supporters, to either re-submit with improvements or clean up your project portfolio, once a project reaches 1,000 supporters it will not be removed.
    • Terms of Service revises language regarding assignment of rights. We’ve worked with our Legal department to clarify how you assign us rights when you submit a project, and reassure you that you may share and publish your submission to promote your project online, in media, your portfolio, and other places for non-commercial purposes.


    We introduce these guidelines with the following steps:

    1. New Guidelines and moderation responses
    2. Archiving projects based on third-party properties commercialized through LEGO Ideas, including Hayabusa, Minecraft, Back to the Future, Mars Science Laboratory Curiosity Rover, Ghostbusters, The Big Bang Theory, Doctor Who, WALL·E, Caterham, Adventure Time, Beatles, and Apollo missions.
    3. Removing projects that don’t fit our new appropriate content requirements for life-sized weapons or references to inappropriate third-party properties
    4. Other guidelines will be applied going forward and not retroactively


    Why these updates now?

    We write our Guidelines to help you submit projects that have a reasonable chance of being selected as a product in our LEGO Review. The paradox is that we can only learn what is possible to produce through LEGO Ideas by evaluating a wide range of projects and identifying project attributes that fit our capabilities over time.

    You’ve also shared opinions and suggestions about how to make LEGO Ideas an even better experience. We feel fortunate to have a passionate community that strives for this as much as we do. While we can’t accommodate every wish, your collective feedback has been incredibly valuable in making these changes to improving LEGO Ideas for as many as possible.

    Throughout the rest of 2016 and beyond, our team is working to improve the way we engage on the platform and social media, improving our internal LEGO Review process, and working on the overall long-term growth of the LEGO Ideas experience.

    Read post
  • LEGO Ideas Third 2015 Review Results

    • lego ideas
    • the beatles
    • yellow submarine
    • nasa
    • apollo 11 saturn v
    • 2015 third review
    • lego

    Over the past several months, we’ve once again reviewed nine amazing projects that reached 10,000 supporters between September 2015 and early January 2016, which was our third review qualification period of 2015. Here are the results:


    Beatles Yellow Submarine

    As an amateur musician and songwriter, Kevin Szeto, wanted to show his affection for The Beatles through a LEGO tribute to the iconic British rock band. He really brought it to life in vibrant and fun colours, and even included the whole band as LEGO Minifigures. Place them in the submarine or build your own stage and reproduce The Beatles’ greatest hits!


    Apollo 11 Saturn V

    That's one small step for a man; one giant leap for mankind! saabfan and whatsuptoday have built quite the testament to human exploration. Standing approximately 1 meter tall, this LEGO rocket will soon be ready for lift off.


    Design, pricing, and availability

    We’re still working out the final product design, pricing and availably for both Beatles Yellow Submarine and Apollo 11 Saturn V, so check back on LEGO Ideas later this year for details.


    Next Review Results Fall 2016

    The next batch of LEGO Ideas projects are already in review. We’re considering these projects that reached 10,000 supporters between January and May 2016 as possible future LEGO sets. We’ll share results of the First 2016 LEGO review period for projects that qualified between January 2016 and early May 2016 later this fall.

    Read post
  • Nine Projects Qualify for the First 2016 LEGO Ideas Review

    • first 2016 lego ideas review

    The First 2016 LEGO Ideas Review qualifying period ended this Monday morning, May 2nd at 12:00 a.m. Central European Summer Time or GMT+2.

    Today we can celebrate that nine mightily impressive projects have gathered 10,000 supporters between the months of January and May 2016. This included our old robot friend from the 80's, Johnny Five, who snuck through to the Review stage with just a few days to go. We wish to extend our congratulations to all those members who have worked very hard to not only build, but also promote, creative LEGO models that the community has shown a strong passion for.

    We cannot wait to see what the LEGO Review Board says now that these projects have qualified for the First 2016 LEGO Ideas Review.

    Fossil Museum (by whatpumpkin)


    Gingerbread House (by Swan Dutchman)


    Jedi High Council Chamber (by lojaco)


    Jurassic Park Visitor Center (by LDiEgo)


    Modular Train Station (by LegoWolf)


    Old Fishing Store (by robenanne)


    Particle Accelerator (by JKBrickworks)


    Rolling BB-8 !! (by mjsmiley and artbot138)


    Johnny Five (by PepaQuin)


    Third 2015 LEGO Review Results Coming Up!

    The LEGO Review Board is hard at work wrapping up the Third 2015 LEGO Review and we look forward to sharing the news with you all in a few weeks. Below are the projects that are currently being reviewed:

    Read post
  • First 2016 LEGO Ideas Review Deadline – May 2

    • first 2016 lego ideas review
    • review
    • lego ideas

    It is that time of the year again, when we are approaching the First 2016 LEGO Ideas Review deadline with light speed. Projects have until Monday May 2nd at 12:00 midnight (Central European Summer Time or GMT+2) to gather support if they want to be considered in the First 2016 LEGO Ideas Review. So if your favourite project hasn’t reached 10,000 supporters yet, then make sure to lend your support or spread the word about the project. Who knows, perhaps you will be the supporter that makes the difference!

    Projects that reach 10,000 supporters after midnight on Monday qualify for the Second 2016 review period ending Monday, September 5, 2016.

    Currently, 8 fantastic projects have gathered the necessary 10,000 supporters. Who will reach break the 10,000 barrier next? When will they reach it? Stay tuned for the excitement!!

    Third 2015 LEGO Review Results Coming Soon
    Over the last few months, the LEGO Review Board has been working tirelessly to wrap up the results of the Third 2015 LEGO Review. Although we know the anticipation is thrilling, we can’t wait to share the news with you in a few weeks! So you’ll have to wait just a little while longer.


    What is the LEGO Review?
    When a LEGO Ideas project reaches 10,000 supporters, it goes into the "LEGO Review." Our LEGO Review Board considers each project's potential as a LEGO set, using a process similar to the one used for our own LEGO products. For more info on the LEGO Review, check out the "What is a Project?" section of our Project Guildeines and House Rules.

    Read post