LEGO Ideas


  • Updates to LEGO Ideas Guidelines and TOS

    • guidelines

    Today we've updated our Guidelines and House Rules and Terms of Service to clarify the range of submission we're able to produce as LEGO Ideas sets. This includes new limits to project size, scope, and subject matter. We’ve also simplified guidelines for collaborative projects. Here's a summary of the updates:

    • Once we produce a LEGO Ideas set based on a third-party property, we will not accept more Ideas submissions based on that property. This sharpens our guideline on follow-up products based on LEGO Ideas submissions. Once we approve a licensed project for production through LEGO Ideas, we’ll archive other projects based on the same property and not accept new submissions based on the that property.
    • Projects must fit in a single product box, so we’re setting a part count limit of 3,000 pcs. While we can’t count the pieces in your photos, if your model looks too big we’ll send it back and ask you to submit a smaller model at our own discretion.
    • Projects must focus on a single concept or third-party property. This essentially expands on the “no playthemes or series” rule and also rules out “mass customization” projects (e.g. custom mosaic or minifigure makers) as well as combining more than one third-party property into a single project. (e.g. a project containing both Porsche and Ferrari cars).
    • It’s now simpler to collaborate on projects. We’ve removed the requirement to email us declaring your collaboration. You must still receive explicit permission from someone else before including their original work in your project. All new collaborative projects must mention collaborators’ LEGO Ideas usernames in the description, and state that their original work is included with the member’s explicit permission.
    • New restrictions on project contents
      • No iconic elements referencing third-party properties we find inappropriate for the LEGO brand
      • No large or human-scale weapons or weapon replicas of any kind, including swords, knives, guns, sci-fi or fantasy blasters, etc.
      • Projects may not propose LEGO Dimensions expansion packs
      • You may only use logos that belong to third-parties in the context of your model, similar to LEGO logo guidelines. You may not display logos that do not belong to you in your artwork, since this can imply endorsement from the logo owner.
    • New guidelines to help improve project descriptions
      • At minimum, please write your description to include a description of your model, why you built it, and why you believe it would make a great LEGO set.
      • In some cases, moderators may make basic grammatical changes on your behalf so we can speed up the approval of your project. We will never change the nature of your project and we’ll notify you by email if we make any changes.
    • Terms of Service now preserves projects that gain a significant following. While we understand you may occasionally want to delete a project with only a handful of supporters, to either re-submit with improvements or clean up your project portfolio, once a project reaches 1,000 supporters it will not be removed.
    • Terms of Service revises language regarding assignment of rights. We’ve worked with our Legal department to clarify how you assign us rights when you submit a project, and reassure you that you may share and publish your submission to promote your project online, in media, your portfolio, and other places for non-commercial purposes.


    We introduce these guidelines with the following steps:

    1. New Guidelines and moderation responses
    2. Archiving projects based on third-party properties commercialized through LEGO Ideas, including Hayabusa, Minecraft, Back to the Future, Mars Science Laboratory Curiosity Rover, Ghostbusters, The Big Bang Theory, Doctor Who, WALL·E, Caterham, Adventure Time, Beatles, and Apollo missions.
    3. Removing projects that don’t fit our new appropriate content requirements such as life-sized weapons or references to inappropriate third-party properties
    4. Other guidelines will be applied going forward and not retroactively


    Why these updates now?

    We write our Guidelines to help you submit projects that have a reasonable chance of being selected as a product in our LEGO Review. The paradox is that we can only learn what is possible to produce through LEGO Ideas by evaluating a wide range of projects and identifying project attributes that fit our capabilities over time.

    You’ve also shared opinions and suggestions about how to make LEGO Ideas an even better experience. We feel fortunate to have a passionate community that strives for this as much as we do. While we can’t accommodate every wish, your collective feedback has been incredibly valuable in making these changes to improving LEGO Ideas for as many as possible.

    Throughout the rest of 2016 and beyond, our team is working to improve the way we engage on the platform and social media, improving our internal LEGO Review process, and working on the overall long-term growth of the LEGO Ideas experience.

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  • LEGO Ideas Third 2015 Review Results

    • lego ideas
    • the beatles
    • yellow submarine
    • nasa
    • apollo 11 saturn v
    • 2015 third review
    • lego

    Over the past several months, we’ve once again reviewed nine amazing projects that reached 10,000 supporters between September 2015 and early January 2016, which was our third review qualification period of 2015. Here are the results:


    Beatles Yellow Submarine

    As an amateur musician and songwriter, Kevin Szeto, wanted to show his affection for The Beatles through a LEGO tribute to the iconic British rock band. He really brought it to life in vibrant and fun colours, and even included the whole band as LEGO Minifigures. Place them in the submarine or build your own stage and reproduce The Beatles’ greatest hits!


    Apollo 11 Saturn V

    That's one small step for a man; one giant leap for mankind! saabfan and whatsuptoday have built quite the testament to human exploration. Standing approximately 1 meter tall, this LEGO rocket will soon be ready for lift off.


    Design, pricing, and availability

    We’re still working out the final product design, pricing and availably for both Beatles Yellow Submarine and Apollo 11 Saturn V, so check back on LEGO Ideas later this year for details.


    Next Review Results Fall 2016

    The next batch of LEGO Ideas projects are already in review. We’re considering these projects that reached 10,000 supporters between January and May 2016 as possible future LEGO sets. We’ll share results of the First 2016 LEGO review period for projects that qualified between January 2016 and early May 2016 later this fall.

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  • Nine Projects Qualify for the First 2016 LEGO Ideas Review

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    The First 2016 LEGO Ideas Review qualifying period ended this Monday morning, May 2nd at 12:00 a.m. Central European Summer Time or GMT+2.

    Today we can celebrate that nine mightily impressive projects have gathered 10,000 supporters between the months of January and May 2016. This included our old robot friend from the 80's, Johnny Five, who snuck through to the Review stage with just a few days to go. We wish to extend our congratulations to all those members who have worked very hard to not only build, but also promote, creative LEGO models that the community has shown a strong passion for.

    We cannot wait to see what the LEGO Review Board says now that these projects have qualified for the First 2016 LEGO Ideas Review.

    Fossil Museum (by whatpumpkin)


    Gingerbread House (by Swan Dutchman)


    Jedi High Council Chamber (by lojaco)


    Jurassic Park Visitor Center (by LDiEgo)


    Modular Train Station (by LegoWolf)


    Old Fishing Store (by robenanne)


    Particle Accelerator (by JKBrickworks)


    Rolling BB-8 !! (by mjsmiley and artbot138)


    Johnny Five (by PepaQuin)


    Third 2015 LEGO Review Results Coming Up!

    The LEGO Review Board is hard at work wrapping up the Third 2015 LEGO Review and we look forward to sharing the news with you all in a few weeks. Below are the projects that are currently being reviewed:

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  • First 2016 LEGO Ideas Review Deadline – May 2

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    • review
    • lego ideas

    It is that time of the year again, when we are approaching the First 2016 LEGO Ideas Review deadline with light speed. Projects have until Monday May 2nd at 12:00 midnight (Central European Summer Time or GMT+2) to gather support if they want to be considered in the First 2016 LEGO Ideas Review. So if your favourite project hasn’t reached 10,000 supporters yet, then make sure to lend your support or spread the word about the project. Who knows, perhaps you will be the supporter that makes the difference!

    Projects that reach 10,000 supporters after midnight on Monday qualify for the Second 2016 review period ending Monday, September 5, 2016.

    Currently, 8 fantastic projects have gathered the necessary 10,000 supporters. Who will reach break the 10,000 barrier next? When will they reach it? Stay tuned for the excitement!!

    Third 2015 LEGO Review Results Coming Soon
    Over the last few months, the LEGO Review Board has been working tirelessly to wrap up the results of the Third 2015 LEGO Review. Although we know the anticipation is thrilling, we can’t wait to share the news with you in a few weeks! So you’ll have to wait just a little while longer.


    What is the LEGO Review?
    When a LEGO Ideas project reaches 10,000 supporters, it goes into the "LEGO Review." Our LEGO Review Board considers each project's potential as a LEGO set, using a process similar to the one used for our own LEGO products. For more info on the LEGO Review, check out the "What is a Project?" section of our Project Guildeines and House Rules.

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  • Interview with LEGO® Maze fan designer, Jason Allemann

    • lego ideas
    • lego
    • 21305
    • maze
    • jkbrickworks
    • jason allemann

    The LEGO® Ideas team met up with fan designer, Jason Allemann (a.k.a JKBrickworks), in January 2016 to get to know a little more about his passion for LEGO bricks, his inspiration behind the a-MAZE-ing LEGO 21305 Maze, as well as his nearly two year journey to reaching the much sought after 10,000 supporter milestone. 

    Check out the video below!

    Jason gathered a great deal of information about his LEGO Maze creation in a handy overview on his website. Included on the site are a number of inspirational Mazes that he built using the available LEGO bricks from the LEGO Maze set. Be inspired:

    After we met Jason, he also shared some more insights about his journey with LEGO and gives some great advice as to how you can reach 10,000 supporters through hard work and perserverance. 

    1. How long have you been building with LEGO bricks?

    For most of my life, really, though there were a few periods where not much building was going on. I really enjoyed building with LEGO bricks as a child, and I was especially fascinated with the early LEGO Technic sets. Throughout university and my early adult life I didn't build as much, usually only when visiting home, and the occasional set I would buy to display on my desk at work. Somewhere around 1999, when The LEGO Group acquired the Star Wars license, is when I really started getting back into it, and LEGO bricks have been a big part of my life ever since then.

    2. What inspired you to build this model and put it on LEGO Ideas?

    It actually all started with a custom LEGO minifigure scale bookshelf that my friend, and fellow AFOL, Deborah Higdon posted online ( She built the bookshelf by stacking panel pieces on their sides, and the first thing that came to mind when I saw it was that you could build mazes using the same technique. I built a few small, static mazes, but you couldn't really do anything with them. It wasn't long before I was building larger mazes to run a ball through, and eventually working on a tilting mechanism to control them.

    I had no intention of submitting the model to LEGO Ideas originally, but after posting it online a lot of people suggested that I should. I figured, 'Sure, why not?'. LEGO Ideas was still pretty new at the time, but I thought it was an interesting concept, so figured it would be worth a try.


    3. Did you run into any challenges when designing these models?

    The control system was the most challenging part of the model for sure. How well it worked would make or break the play-ability of the model. I spent some time going through a few prototypes before deciding on the system of control rods in the final model.

    4. What did you do to promote your project?

    I shared it with many communities that I thought might be interested. Obviously some of the larger LEGO communities, but also some smaller online communities that were focused on traditional games. I was lucky enough to have a few of the larger LEGO related blogs promote it, which helped it get out of the gate running. After a few months I designed another themed maze, and I think that helped renew interest in the project. I also made a video showing how it worked, which I think really helped people see that it was a viable model, and gave them a more concrete idea of how it worked and what was possible.

    5. What advice can you give to other LEGO Ideas members with active projects?

    I think the most important thing is to determine what makes your project stand out from all the others, and really try to play off that strength. Also, find the communities of people that might be interested in it and spread the word. To get 10,000 supporters you need to expose your project to a lot of people. If it seems that not many people are interested, then try to determine why, and refine your idea to address those issues. I think posting updates can help show people that you are committed to making your project as good as it can be, and can also generate renewed interest in your project.


    Still haven't gotten your LEGO Maze yet?

    Then get yours right here!

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