How It Works

Share ideas for new LEGO products, enter cool contests,
and vote for your favorites.


Product Ideas

Share your ideas for new LEGO sets.

Create an awesome model, take great photos, and write a convincing project description, and people won’t be able to help but support you. Not so fast, though! Before you put two bricks together, check out the Project Guidelines and House Rules to see the types of ideas we allow.

Gather Support

Gather Support—10,000 supporters qualifies your project for review.

Tell everyone you know (and even those you don’t know) to support your project. 10,000 is a big number, but it’s doable if you have a great project and some old-fashioned persistence. The best results come from knowing how to ask for support from the right fan sites, blogs, and online communities.

LEGO Review

LEGO Review—the LEGO Review Board chooses which projects become new LEGO sets.

After reaching 10k, your project enters a special phase called the LEGO Review. A review board of set designers and marketing representatives evaluates projects according to our review criteria and hand-picks projects to become new LEGO Ideas sets. We can’t make everything, but every project in review gets a fair shot.

New LEGO Product

New LEGO Product—our team transforms your design into an actual LEGO product sold around the world.

Projects selected in the LEGO Review go into production. You give input to our professional LEGO designers, whose job it is to create the final set based on your project. Once complete, it goes to the factory, then it’s shipped around the world and released for sale. You’re featured in set materials, receive a royalty on sales, and are recognized as the product creator. Your supporters can now own the LEGO set they helped make happen on LEGO Ideas.





LEGO IDEAS features building contests where you can win exclusive prizes and have your creations featured in LEGO Group marketing campaigns. Most contests ask you to vote for your favorites before sending the top voted entries to an expert review panel to pick the winners. Check out the open contests here.