How It Works

What is a project? See video

Discover, support, comment, & share.

Discover proposals for new LEGO sets created by fans just like you! Support your favorites, give feedback, and share ideas with your friends so they get noticed. The more active you are, the more Clutch Power you earn.

Share your ideas for new LEGO sets.

Create an awesome model, take great photos, and write a convincing project description, and people won’t be able to help but support you. Not so fast, though! Before you put two bricks together, check out the Project Guidelines and House Rules to see the types of ideas we allow.

Gather Support—10,000 supporters qualifies your project for review.

Tell everyone you know (and even those you don’t know) to support your project. 10,000 is a big number, but it’s doable if you have a great project and some old-fashioned persistence. The best results come from knowing how to ask for support from the right fan sites, blogs, and online communities.

LEGO Review—the LEGO Review Board chooses which projects become new LEGO sets.

After reaching 10k, your project enters a special phase called the LEGO Review. A review board of set designers and marketing representatives evaluates projects according to our review criteria and hand-picks projects to become new LEGO Ideas sets. We can’t make everything, but every project in review gets a fair shot.

New LEGO Product—our team transforms your design into an actual LEGO product sold around the world.

Projects selected in the LEGO Review go into production. You give input to our professional LEGO designers, whose job it is to create the final set based on your project. Once complete, it goes to the factory, then it’s shipped around the world and released for sale. You’re featured in set materials, receive a royalty on sales, and are recognized as the product creator. Your supporters can now own the LEGO set they helped make happen on LEGO Ideas.

Contests (Beta)

We're testing a new activity on LEGO Ideas called Contests, where you can compete to win cool prizes and have your creations featured in LEGO Group marketing campaigns. Contests have their own guidelines availalbe on the Contests page.

Learn more