LEGO Ideas

Project Guidelines and House Rules


LEGO® Ideas invites you to submit new, original, and creative ideas to be considered as future LEGO products in the form of “projects.” You can also vote on and discuss others’ projects.

Watch a quick video introduction to submitting projects.

Making LEGO products from your submissions is an ongoing learning experience for us. These guidelines are written from our experience to date; we have carefully chosen what we will and won’t consider based on what is feasible to produce through LEGO Ideas. Many of these are in place to avoid possible headaches for us and false hopes for you once a project reaches 10,000 supporters and is reviewed by our team.

This page is intended to be a plain-language version of the most important parts of our Terms of Service. As a member, you agree to follow these guidelines and the Terms of Service when creating projects and participating on our website.


What is a project?

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LEGO Ideas accepts your ideas for new LEGO sets in the form of a “project.” A project includes photos of a LEGO model you create as well as a written description that becomes your proposal for a potential LEGO product.

LEGO Ideas accepts projects that propose single, stand-alone LEGO products (sets). We can’t accept projects that propose a series of products or a playtheme. For example, you may submit a LEGO fire truck design but not a “Fire Department Series” suggesting several products.

If your project is produced, it’s possible the LEGO Group could consider your set as a starting point for a new play theme; however, any follow-up products would be developed internally and independently from LEGO Ideas.

All projects must reach 1,000 supporters within 365 days of being posted or they will automatically expire and no longer accept new supporters. If this happens, you’re welcome to re-submit the project and work to gain 1,000 fresh supporters again.

Expiry Information Graphic

Gaining 1,000 supporters qualifies your project for an additional six months (182 days) to reach 5,000 supporters.

Gaining 5,000 supporters qualifies your project for a second extension of 6 months (182 days) to reach 10,000 supporters.

Projects which fail to meet any of these deadlines within their days remaining will automatically expire. You will be welcome to resubmit your project, however you will lose any supporters you had previously.

Members can “support” (vote for) their favorite projects. Once a project reaches 10,000 supporters, the LEGO Review Board reviews it and considers it for production using a process similar to the one used for our own LEGO products.

The LEGO Review Board, composed of designers, product managers, and other key team members, evaluates each project that reaches 10,000 supporters based on three attributes:

  • Your original LEGO model design shown through your photos, illustrations, or artwork

  • The concept presented both visually and in your project’s written description

  • The audience that will potentially purchase the product, based on the project’s supporter survey data and our own market analysis

It’s our job to determine whether your project meets our high standards for what it takes to be a LEGO product. Our evaluation looks at factors including playability, safety, and fit with the LEGO brand. We also look into and secure any necessary license agreements. The degree to which these factors contribute to our decision can vary from project to project, at our sole discretion.

We evaluate all projects that qualify for one of the three annual LEGO Reviews in a batch. Each project is evaluated on its own merits independently of other projects in the same review period.

LEGO Review Periods

LEGO REVIEW PERIODS

Projects in each review period are considered in batches, so we announce the results for each project in a review period simultaneously. Timeframes for each review can vary, and we share the news for each review once the process is complete. See projects currently in review on the Discover page.

Once picked, a project enters the Production phase. LEGO set designers take the original submission and refine it into a LEGO product that’s ready for release. Our team designs the final LEGO model, the product materials (building instructions, set box, and marketing assets), and gets everything ready to be produced in our factory.

The LEGO Group makes all final decisions on how a project becomes a LEGO set, including the final model design, applicable licenses, production run size, sales channels, etc.

Once announced, it normally takes about six months for us to design the final set and box, create building instructions, produce it in the factory, ship the sets to distribution centers around the world, and have them available on the shelves to buy, however we cannot guarantee product launch timeframes.


How This Works

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LEGO Ideas is designed specifically for our older builders. This is both to promote a quality experience for our community of teen and adult members and to comply with our child safety policies.

Members must be 13 years old or older to interact on LEGO® Ideas. If you are between 13 and 18 years old you can create and submit ideas, however we will need consent from your parent or legal guardian if we decide to produce your idea.

Parents, please do not create accounts for, or submit projects on behalf of, children under 13 (we will remove these accounts or projects without notice). Instead, we suggest encouraging your child to share their LEGO creations on the LEGO.com Create & Share Galleries.

Unfortunately we can’t produce other types of product suggestions, such as computer software/games, websites, apps, books, or non-brick branded items from LEGO Ideas projects.

We cannot produce new LEGO parts molds, new cloth or other non-brick elements within the scope of LEGO Ideas, and therefore we don’t accept projects that include these items. Existing parts in different colors are okay, as well as new stickers or printed parts.

You must be the original creator of all creative work you submit (the LEGO model, images, photographs, description text, etc.) and you must have the exclusive right to submit your model to LEGO Ideas.

You agree not to upload images that belong to someone else as a part of your project, even if that person gives you permission. If you want someone else’s idea to become a reality through LEGO Ideas, please ask them to post it.

Collaborations between builders are welcome, but please see the instructions for Collaborative Projects below.

There are two types of “ideas” submitted to LEGO® Ideas. “generic” ideas (that already exist in the world) and "unique" ideas that you conceived entirely yourself. You are free to create projects that are similar to other projects as long as all materials you submit are your original work.

You may propose a similar idea to someone else—and that’s OK—as long as what you’re proposing already exists in the world. Here we call that a “generic idea.”

This includes everyday objects like a fire truck, a historical landmark, or a Boeing 737 airplane. It even includes buildings, vehicles, or characters from TV shows, movies, and video games. These types of things are fair game to anyone, so if you submit something like this others are also free to submit their own versions.

The value of a generic project is not just in your model, it’s also in the concept (the way you present it) and the audience your project has in the form of supporters.

LEGO Review decisions are unique to each project, so if a project based on a generic idea doesn’t pass a LEGO Review, we’ll still allow similar projects on LEGO Ideas in the hope they can be considered in the future.

Overlapping Ideas

OVERLAPPING IDEAS

For example, two people can (and often do) submit their own original materials representing the same object, or original designs of the same item from a movie. Your LEGO model design and building techniques used, photographs, drawings, description text, etc. must all be your own work.

In the event two projects with overlapping concepts reach 10,000 supporters in the same review period, the LEGO Review Board will evaluate the projects separately and make the final decision on which project to produce.

If you come up with your own unique creation that is not based on something we consider “generic,” (or based on someone else’s intellectual property), that idea is yours. We won’t allow someone else to submit your idea, or even modify it a little and benefit from your creativity.

If someone has directly stolen your LEGO creation or original concept and uploaded it as their own, you may report their project for plagiarism using the flag link on the project.

You are not allowed, under any circumstances, to harass other people in the comments (see our House Rules). Instead, please report the project and moderators will determine if the project should be removed or not according to our guidelines. You may also email our support desk at support.ideas@lego.com with background information if you feel it is relevant.

If you feel you're being unfairly harassed and accused by others, please use the report link to let moderators know.

After you submit your project, it’s locked and can’t be edited. Therefore, we can’t allow projects that look incomplete, consist of minimal images or text, images that say “images coming soon,” or projects that are clearly intended to reserve an idea under the presumption that no one else can submit a similar concept.

Projects can get better with age. Updates add to your original submission, and are shown in the Updates tab.

These updates must refine or improve your initial concept, but not change its nature. For example, a truck project may not change into an airplane project, and a project referencing a licensed property may not later remove the license reference.

You are welcome to collaborate with others on LEGO Ideas projects, for example by having more than one builder, or dividing roles between builder and project promoter. You and your collaborators must register your collaborative project with us within one week of the project’s posting, or the project may be removed.

If you collaborate with other people on your project and it passes the LEGO Review, we will pay the entire amount to the project creator (account holder). The account holder will manage the team’s relationship with us and will be responsible for compensating each collaborator, including resolving any disputes that may arise.

We need to make sure each builder gives written permission to have their work included in a collaborative project. To do so, please complete these steps within one week of starting any collaborative project:

  1. Decide on your roles. Which team members will play what roles? Who will build, who will promote? Who will lead on decisions? Have a clear agreement amongst yourselves before getting started so everyone knows what is expected of themselves and others. The project owner has the final say on who is involved in the collaboration, as our agreement is with them.

  2. Agree on the division of royalties. Our agreement per the Terms of Service is made only with the LEGO Ideas member that creates the project. Your team is responsible to agree amongst yourselves on credit and the division of royalties. We recommend you do this in writing before beginning your collaboration. We do not arbitrate conflicts between team members; you are responsible for working out any differences yourselves.

  3. Have all team members set up a LEGO Ideas profile. Everyone needs to agree to the Terms of Service, Guidelines, and House Rules to be involved with a collaborative project.

  4. Set up your collaborative project. You should clearly identify your LEGO Ideas project as collaborative in the description, and include the usernames of all confirmed team members.

  5. Each team member must email us within one week. Each team member must email us at support.ideas@LEGO.com from the email address associated with their LEGO Ideas account with the following statement:

I, USERNAME, am collaborating with PROJECT OWNER on the following project (URL). I agree to allow my original work to be included in the project per the LEGO Ideas Terms of Service. I also understand that the LEGO Group’s agreement is with the primary project owner, and I am responsible for agreeing with that person regarding the division of royalties should the project be commercialized as a LEGO product.

That’s it! Once you have followed these steps, you can work together and include original models by multiple builders who give their consent to participate and collaborate. Please note that collaborative projects that do not complete these steps within one week may be subject to removal.

Project owners are responsible for notifying us of new collaborators or users who are no longer collaborating within one week of reflecting the change on the project. If a collaborator leaves a project, the project owner is no longer allowed to use the former collaborator’s work in any way associated with the project.

Your account and your project(s) are yours alone. If you attempt to transfer them to someone else, your account and project(s) may be removed without notice.

You may share photos and building instructions free of charge on your own website and online profiles. However you may not sell building instructions, custom kits, or anything related to your project. We will remove projects without notice if we learn you are commercializing content submitted to LEGO Ideas.

Great minds think alike! If you get an idea for a new LEGO set, it’s possible our team of designers has had a similar idea on their own.

If the LEGO Group introduces a product similar to an idea submitted on LEGO Ideas you understand and acknowledge that any coincidence is unintentional and release the LEGO Group against any claims of infringement.

We welcome projects based on current licenses like Star Wars, Superheroes, Disney, etc., However, these active licenses are likely to have similar concepts already in the pipeline. Please keep in mind that a project based on an existing LEGO license has a smaller chance of passing the LEGO Review than other projects.


Prizes and Rewards

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If your project reaches 10,000 supporters and is chosen to be made into an official LEGO product, you will receive:

  • 1% of the total net sales of the product (this includes projects featuring original models based on third-party intellectual property such as a game, TV show, or movie).

  • 5 complimentary copies of your LEGO Ideas set.

  • Credit and bio in set materials as the LEGO Ideas set creator

As an active participant on LEGO Ideas, you actively earn Clutch Power in the form of points and badges to show your peers the level of your contributions to the community. Click to learn more about Clutch Power.

We do not offer compensation for follow-up products. For example, if we decide to produce additional products after yours, based on a license we secure to produce your project, or new models in the same genre as your non-licensed project, you will not be compensated as these products are initiated by the LEGO Group independently of LEGO Ideas.


Acceptable Project Content

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There’s a wide range of awesome ideas that would make great LEGO products. However, in order for us to be able to consider your project, it must fit with our brand values and guidelines. Remember, not everything that is submitted gets approved, but following these guidelines is the surest recipe to see that your project is approved for LEGO Ideas.

Projects related to the topics below do not fit our brand values and will not be approved for publication on LEGO Ideas. We will decide how a project fits these standards.

  • a. Politics and political symbols, campaigns, or movements

  • b. Religious references including symbols, buildings, or people

  • c. Sex, drugs, or smoking

  • d. Alcohol in any present day situation

  • e. Swearing

  • f. Death, killing, blood, terrorism, or torture

  • g. First-person shooter video games

  • h. Warfare or war vehicles in any modern or present-day situation, or national war memorials

  • i. Racism, bullying, or cruelty to real life animals

Projects may only contain genuine, un-cut or modified LEGO® bricks. Proposals for new LEGO parts (of any material), competing brand building bricks, or “aftermarket” elements manufactured and sold by any third party are not allowed.

We don’t accept projects that request only LEGO Minifigures, a new LEGO Minifigure series, LEGO Minifigures with accessories, or “battle packs.” We only consider Minifigures as a part of a set that includes a substantial LEGO model.

Don't submit projects requesting we re-release or “bring back” discontinued LEGO products or themes in their original form, and don’t submit projects that are “modifications,” “improvements,” or “expansion sets” to existing or past LEGO sets. If you’re submitting a project based on a discontinued LEGO theme or brand (for example Blacktron or Octan), it must be your own new, creative work.

We can’t guarantee we can produce your project if it is based on a competitive toy licensor– this is where all the legal stuff becomes complicated. We do not check all new project submissions for license conflicts as there are too many potential conflicts, but projects may be removed at any time if legal issues arise. To avoid this, you might want to do your own research for potential conflicts before submitting a project.

Ideas containing a logo or mascot must be in the context of a significant LEGO model; we don’t accept projects that are solely focused on a logo or mascot.

While you may promote as you wish online, we do not allow independent contests and giveaways to be run or promoted on our website for legal and privacy reasons. Projects engaged in the above activities will be removed without notice.

We know you’re proud of what you’ve made, but note that projects are about concepts for new LEGO products, so focus on the model and the concept and don’t post photos of people.

You may not submit images or description text that implies a third-party, for example a license holder, endorses or is affiliated with your project if in fact they are not involved.

You may not use the LEGO logo, any close approximation of the LEGO logo, or any logo owned by the LEGO Group in any way that could imply your project is an actual LEGO product or that the LEGO Group endorses your project. You may not:

  • Use any logo owned by the LEGO Group, including the LEGO logo, or, for example the Ninjago logo, the Minifigure logo, etc.

  • Show anything that looks like our logo (including a red box) on your project images, custom artwork, etc.

  • You may not mock-up concept LEGO product box art in your images.

Doing so means your project will not be approved, or will be taken down if you add a logo after your project has been published.

The only acceptable use of a LEGO logo (or other logo owned by the LEGO Group) in your project is if our logo is on a printed LEGO part or sticker as a part of a model. For example, suggestions to release a LEGO store or LEGO delivery truck may contain LEGO parts showing our logo, or a Classic Space inspired model can contain the Classic Space logo on a Minifigure or brick.

Projects including box art or anything that attempts to mock up product marketing materials will not be accepted. Mocked-up box art confuses people into thinking your project is something they can buy right now.

If your project reaches 10,000 supporters and is approved for production, our designers will create the final packaging designs for the set.


Project Quality Standards

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You don’t have to be a great artist to submit a project, but we ask you follow these quality standards in order for us to accept your project submission.

Photos, renderings, screenshots, and drawings should be clear and well-lit.

Your photos don’t have to be professional, but most pictures taken with a mobile phone and standard room lighting wouldn’t cut it. When taking photos, we suggest you use a white or neutral background such as a piece of poster board or a sheet.

This is one of the most common reasons we return new projects to you for revisions. Taking extra time and effort up front will help you avoid the frustration of having to re-submit your work.

Examples of photos we don’t accept:

  • Photos that are too dark, too bright, blurry, out of focus, or grainy.

  • Photos with a lot of distractions in the background, for example a messy desk or table.

  • Photos are sideways or upside-down.

  • Photos of real-world objects with no associated original LEGO model example.

Look at the recent projects that have been posted and compare them to yours to see where you can improve.

Good and acceptable photo quality:

Acceptable quality, taken with camera phone. Minimum quality, note the dark shadows. Good quality, with professional camera and lighting (not required).

Unacceptable photo quality (we won’t accept photos like this):

Unacceptable, blurry and out of focus. Unacceptable, too dark and poor backlighting. Unacceptable, model is poorly framed in the photo. Unacceptable, clutter in the background. Unacceptable, no photos of people.

Edited images (using programs like MS Paint or Adobe Photoshop), computer-generated images, and text on graphics should be clear and easy to read. Steer clear of “hand-drawn” computer artwork from basic drawing programs. If you don’t have the right LEGO bricks for your project, try using LEGO Digital Designer to build virtually.

Please don’t show the baseplate from Build Mode, or a screenshot of the user interface. Either use a white backdrop, or if you’re an advanced user, create a nice quality 3D rendering using the LDD to POV-Ray converter (not created, supported, or endorsed by the LEGO Group).

Acceptable LDD images:

Acceptable, using a white background (in Build Mode, select CTRL/CMD+K to save image). Acceptable, using a default LDD background (please pick an appropriate background for your model).

Unacceptable LDD images:

Unacceptable, do not show the user interface. Unacceptable, do not show the baseplate in Build Mode.

Your project title and description text should be clearly understood and in proper case. Do not use ALL CAPS, all lowercase, MiXEd cAsE, txtspeak, ch4tsp34k, heavy punctuation!!!!!!!, etc. (As you can see, it’s hard to read).

Your project title and description text must be written in English so our moderation team can read it, and so your project reaches the widest audience possible.

You may include text in additional languages, but projects without English titles and an English description text will not be approved.

Since LEGO Ideas invites you to submit concepts for future LEGO products, we ask that your project artwork include a concept LEGO model. The photos, 3D renderings, or drawings of LEGO model(s) included in your project must be your own original work.

You may include your own photos or drawings of real-world objects for reference, as long as your cover image and project artwork also contain a LEGO model representing your concept. You may not however use images you found online that belong to another person, company, or license holder.

Please make it clear through your images and description that you are recommending your submission as a potential LEGO product.

If you’re looking for a gallery to show off your creations, please post to the LEGO.com Create & Share Galleries and ReBrick.

The images you use should match your title and description. We don’t accept projects with images depicting one thing and a title and description written about something unrelated.

If your project isn’t approved, you will receive an email from the moderation team explaining why. The two most common reasons we don’t post a project, and return it to you for revisions are:

  1. The project doesn't meet our basic quality standards expected of all projects. Most of the time, it's because of your photos or description text.

  2. The project contains content or refers to a licensed property that doesn't fit our list of acceptable and appropriate content. The LEGO Group maintains some carefully-developed brand standards that determine the kinds of toys we will and will not produce. Not every idea people want to see produced is a good fit as a LEGO product, or is appropriate as a LEGO set.


House Rules

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Help us keep a fun and respectful atmosphere for everyone, with a focus on sharing new ideas for LEGO products.

These House Rules are not exhaustive, so please use common sense, mature decision-making, and follow the intent of these House Rules:

Keep your remarks constructive and respectful. Don’t be offensive, creepy, abusive, humiliating or intimidating and don’t use profanity, debate, attack, harass, or impersonate others. It’s just not cool.

Comments and description text for a specific project are intended for that project only:

  • Do not post links or request visits to your own project on someone else’s project.

  • Off-topic remarks or unintelligible comments (made in ALL CAPS, txtspeak, chatspeak, and the like) will be removed.

  • All content not related to LEGO products will be removed.

  • A project’s comments area isn’t a chat room or forum. If you want to talk about things not directly related to the project, please link your social media accounts to your LEGO Ideas profile and contact each other through those sites, or use the message boards on LEGO.com.

LEGO Ideas is not a venue for preaching or disseminating your political, religious, or social views. It is also not a venue to advertise any business, non-profit, or charitable cause.

We will remove comments or projects that intend to advertise (including requests to buy, sell, donate, sign petitions, or trade things), campaign, or promote a political/religious/social viewpoint as well as content intended to put down a political/religious/social belief held by another person or group of people.

We will suspend or ban members who show disregard for this rule.

LEGO Ideas is meant to be a good, clean environment. Don’t create projects or make comments containing hate speech or related to alcohol, drugs, tobacco, politics, religion, sex; any kind of content containing realistic or extreme violence, or content intended to shock or disgust.

You may voluntarily link to your social media accounts on your profile, but please do not share your email address, phone number, or other contact details. Never share someone else’s personal details that are not readily available on their LEGO Ideas profile.

LEGO Ideas is designed for creative people who play fairly and honestly. Secondary accounts will be removed when discovered and people who operate multiple accounts risk being permanently banned from participation. Accounts are meant for people, so please don't create “team” or group accounts. If you wish to have multiple people working on one LEGO Ideas Project, please see the Guidelines for Collaborative Projects.

  1. Your avatar must comply with the Acceptable Project Content Standards and these House Rules.

  2. Please don’t upload an avatar showing a child under 13 years old. Images of children who appear to be under 13 will be removed to comply with international child safety laws.

  3. Please do not use avatars that do not belong to you.

  4. Please don't upload an avatar of the LEGO logo or any logo owned by the LEGO Group.

We reserve the right to remove any projects or comments that violate these guidelines at our sole discretion. Repeated or severe violations will result in suspension or ban from LEGO Ideas.


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