Mars Science Laboratory Curiosity Rover
This project has seen a pretty impressive run to 10,000 thanks to last night's Reddit post. Awkward high-fives all around!
Congratulations on achieving 10,000 supporters. We now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Jury" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in September
This project qualifies for the quarterly review beginning in September, which will also include all projects that reach 10,000 between now and September 3. For more information about the quarterly review process, see this blog post.
The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Mars Science Laboratory Curiosity Rover concept.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.