Product Idea |

The Road to Oz

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LEGO Review Results for The Road to Oz

First and foremost, congratulations to JeremiahKC for reaching 10,000 supporters on LEGO CUUSOO, and toward everyone for all of the support of the The Road to Oz project! The results of the LEGO Review are in and you can see full details on the LEGO CUUSOO Blog.

Review Results for The Road to Oz
Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review. Unfortunately the LEGO Review Board has decided that we will not produce this project as a set.

Thank you to JeremiahKC for the passion and creativity that went into this project, and to all of you who voted so that we would have the opportunity to consider this as a potential LEGO set. We’re sorry to deliver this disappointing news.

How do we arrive at our decisions?
By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.

A "LEGO Review Board" composed of professional set designers, product managers, marketing representatives, and other key team members examine each qualified project. They build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product, including those developed internally, goes through a similar process and must meet the same standards.

The amount of time this takes varies due to all the factors involved. Unfortunately, this process sometimes means that well-conceived projects that gain just-as-passionate followings have to be turned down. Please note that the LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on CUUSOO projects.

Congratulations on 10,000 supporters, JeremiahKC!

The road to OZ might be fraught with peril, but for you the road to 10,000 supporters was a breeze! It's easy to see why Wizard of Oz fans fell in love with the way you captured such a beloved story in LEGO bricks. Nicely done!

What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

The LEGO Review Begins in September
This project qualifies for the quarterly review beginning in September. For more information about the quarterly review process, see this blog post.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the “Road to Oz” concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

Congratulations on 5,000 Supporters!

Dear JeremiahKC,

Congratulations on reaching the halfway point for your "The Road to Oz" project on LEGO CUUSOO!

Your work is very well done. We love the character designs and vignettes you've built that feature iconic movie scenes at an appropriate scale for a commemorative LEGO set.

Best of luck as you continue your journey to 10,000!

Congratulations on 1,000 Supporters!

It's hard not to start singing, "we're off to see the wizard" when looking at this project. You've captured a classic story in a very classy way. Whether out of nostalgia for a favorite film or for a child experiencing the journey to the emerald palace for the first time, this set has huge appeal to audiences far and wide. Presenting it in this fashion shows you have just the right mix of brains, heart, and courage.

Good luck as you work toward 10,000 supporters! Too bad you can't just tap your ruby slippers for this one.