LEGO Bird Project

Congratulations on reaching 10,000 supporters for the LEGO Bird Project. It's been quite the journey, are your arms wings tired yet?

Thanks for focusing your project on just a few of your iconic bird designs, to fit within what we're able to produce as a single LEGO set. We'll evaluate your models as you have prioritized them, and see what might be possible.

We now officially advance this project to the Review phase.

This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

This project qualifies for the Second 2014 Review beginning in May and ending in September. For more information about the LEGO review process, see this knowledge base article.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the LEGO Bird Project concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

It's rare to see a project that not only looks fun to build but also has huge display appeal! I think even the craftiest feline would be fooled by the beauty of these birds. It's clear this is a project you feel passionately about, and therefore have invested much time in the idea and construction. 

Remember that LEGO CUUSOO is set up to produce individual sets. Since you suggest a “series” of products, you may want to consider which model is your priority for being produced. Otherwise we would like the liberty to choose the model from your list of suggested options. Check out #6 on the post Cheat Sheet: How to Pass the LEGO Review with Flying Colors.

Best wishes as you continue your journey to 10,000 supporters!