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Project approved for production as a LEGO Ideas set!
We’re very excited to release benlouisa's Winnie the Pooh project as our next LEGO Ideas set! The final design, pricing and release date are still being worked out. For more information, see the LEGO Ideas Blog.
Congratulations on 10,000 supporters, benlouisa!
Congratulations on a swift campaign that has seen your model based on the much loved Winnie the Pooh spring to the 10,000 supporter mark. With an unmistakable line-up of characters and the tree they call home, it's no doubt that this project pulled on a few heart strings.
You can now take a break from campaigning as we now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in September 2019
This project qualifies for the Second 2019 Review, which includes projects that reach 10,000 supporters between early May and early September 2019. For more information about the LEGO review process, please see the Project Guidelines and House Rules.
The review is a thorough process and from its start it can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Winnie the Pooh.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
Congratulations on 5,000 supporters! You've earned an extra 182 days.
Wow! By passing 5,000 supporters, you've made it into the upper ranks on LEGO Ideas. Since you've passed the halfway point, here's another 6 months (182 days) to reach the final milestone of 10,000 supporters. Best of luck as you aim to finish your journey strong.
Congratulations on 1,000 supporters! You've earned an extra 182 days.
Your project is so well made that 1,000 of your new best friends have supported you within your first year. As a reward, you've earned an extra 6 months (182 days) to reach your next milestone of 5,000 supporters. Best of luck as you continue to rally support for your project.
Congratulations on 100 supporters! You've earned an extra 365 days.
You've passed the first milestone and reached 100 supporters within the first 60 days. As a reward, here's a boost of one year (365 days) to reach 1,000 supporters. Best of luck as you continue to rally support for your project.