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Modular Apple Store

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LEGO Review Results for Modular Apple Store

First and foremost, congratulations to gotoandbuild for reaching 10,000 supporters on LEGO Ideas, and toward everyone for all of the support of the Modular Apple Store project! The results of the LEGO Review are in and you can see full details on the LEGO Ideas Blog.

Review Results for Modular Apple Store
Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review. Unfortunately the LEGO Review Board has decided that we will not produce this project as a set.

Thank you to gotoandbuild for the passion and creativity that went into this project, and to all of you who voted so that we would have the opportunity to consider this as a potential LEGO set. We’re sorry to deliver this disappointing news.

How do we arrive at our decisions?
By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.

A "LEGO Review Board" composed of professional set designers, product managers, marketing representatives, and other key team members examine each qualified project. They build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product, including those developed internally, goes through a similar process and must meet the same standards.

The amount of time this takes varies due to all the factors involved. Unfortunately, this process sometimes means that well-conceived projects that gain just-as-passionate followings have to be turned down. Please note that the LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on LEGO Ideas projects.


Congratulations on 10,000 supporters!

Congratulations on reaching 10,000 supporters on the Modular Apple Store project!

Steve Jobs' vision of creating great products lives on. In the context of the LEGO System of Play this quote rings true;

"Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you'll never be the same again."

We now officially advance this project to the Review phase.

What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

The LEGO Review Begins in May
This project qualifies for the Second 2014 Review beginning in May and ending in September. For more information about the LEGO review process, see this knowledge base article.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Modular Apple Store concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

Congratulations on 5,000+ Supporters!

Hi gotoandbuild,

Congratulations on passing the halfway point on LEGO CUUSOO with your Modular Apple Store.

Gotta say that we LOVE the details you've added since our last comment, including the glass staircase and Woz on the Segway. Your store captures the feeling of being in an Apple store and gives a nod to Apple fan culture. Well done!

Best wishes as you continue on your journey to achieving 10,000 supporters on LEGO CUUSOO.

Congratulatory message from LEGO for +500 votes

Congratulations on all of the supporters! It's clear you have captured yet another passionate interest group with your LEGO model of an Apple store. Some might say that every modular LEGO street needs one to keep their citizens supplied with sleek, shiny gadgets.

You've done a great job capturing the essence of the clean design and bright artwork that Apple stores are known for. Of course if this reaches 10,000, we'd have to take this up with Apple and secure a license. Until then, best of luck on your journey to 10,000 supporters!

Please understand that this initial green light does not have an effect on the LEGO Review that will take place if the project reaches 10,000 supporters. Until then, we wish you the best of luck on your journey to 10,000 supporters!