Product Idea |

Willy Wonka & the Chocolate Factory


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Hold your breath. Make a wish. Count to three.

"Come with me, and you'll be in a world of Pure Imagination... "

Willy Wonka & the Chocolate Factory is a film quite unlike any other. Released in 1971 and starring the impeccable Gene Wilder, it is a wonderful, timeless fantasy that has charmed and captivated children and adults alike for generations. It's delightful, it's intriguing, it's uniquely quick-witted, it's splendiferous, and, most importantly of all, it embodies the spirit and beauty of imagination in a way that very few stories do. With that in mind, what better medium is there to continue on that spirit than the endlessly creative world of LEGO?

Willy Wonka and LEGO have always been two huge parts of my life. Some of my earliest memories are of watching the movie on VHS with my sister, and I've always held the song Pure Imagination as a personal theme song of sorts. Likewise, I've had a special interest in LEGO since I was very young, and ever since I was a kid I have always dreamed of seeing the two combined. The set that you see here is the culmination of that dream, and with your help it can be fully realized as an official LEGO set!

This model, as proposed, is built from exactly 1400 LEGO elements, and includes:

  • Willy Wonka's Chocolate Factory, which is made up of two modules: The Grand Entrance and the Chocolate Room building.

  • The Grand Entrance exterior, featuring a "WONKA" sign and printed windows, as well as a side addition featuring Wonka's piano lock!

  • Past the double doors, the Grand Entrance interior includes Wonka's contract, an elegant quill pen, and some "weird-looking coat hangers", which can be puppeteered from the rear!

  • The Chocolate Room exterior, featuring a film-accurate facade, a glass-paneled roof, two smokestacks at the side, and a mini Great Glass Wonkavator soaring through the sky!

  • Inside, the Chocolate Room features many screen-accurate candies and details, including Wonka's candy teacups, a giant gummy bear, candy mushrooms, lollipops, and much, much more, alongside the famous (and delicious) Chocolate River! It's a truly magical wonderland of Pure Imagination - until you look into the tunnel, then you're in for a fright!

  • The Chocolate Room also features a work area for the Oompa Loompa to mix chocolate cream into the Chocolate River, as well as the magnificent Chocolate Waterfall which will actually flow downward when you turn a crank at the back!

  • The Factory's grandiose front gate, complete with red carpet, a sticking spot for Mr. Wonka's cane, and fully brick-built wrought iron "WONKA" lettering!

  • A buildable life-sized Wonka Golden Ticket, featuring 49 drum-lacquered metallic gold LEGO elements and complete with a stylish black collector's stand!

  • Seven new and exclusive LEGO minifigures, including Mr. Willy Wonka, Charlie Bucket, Violet Beauregarde, Mike Teavee, Veruca Salt, Augustus Gloop, and an Oompa Loompa!

  • A detachable pallet with a full case of sweets, including six Wonka Bars, Scrumdiddlyumptious Bars, Everlasting Gobstoppers, a Wonka Fudge Mallow, golden chocolate eggs, and more!

  • Additional minifigure accessories of five Wonka Golden Tickets, plus a toy revolver and cowboy hat for Mike and a cane and swappable hat- and hair-pieces for Mr. Wonka!

If you want to see this concept turned into an officially released LEGO set, please click the yellow support button (right on desktop, above on mobile) and share this project around online using the hashtag #legowillywonka . We need 10,000 supporters for LEGO to consider turning this concept into a real set - a hefty challenge, but together we can make this set a reality!

This set concept was built and rendered in Bricklink Studio 2.0, with a handful of LEGO pieces not natively available in that software having been imported from Mecabricks.

Thank you so much for your support! If you have any questions or feedback regarding this concept, don't hesitate to rate and comment. Please check the "Updates" tab to see any updates and additions that have been made to the project since the original upload. I hope you find this project to have captured the spirit of Pure Imagination.

In your wildest dreams you could not imagine the marvelous SURPRISES that await YOU!

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