Bullseye - Target Mascot

Bullseye, an English bull terrier, made his debut in Target’s iconic 1999 advertising campaign “Sign of the Times.” The ads featured Bullseye with the Target logo painted over his left eye and were set to a recut of the 1960s Petula Clark pop tune “A Sign of the Times.” The campaign proved to be a massive hit and the public soon demanded more Bullseye. In response, Target’s marketing team quickly moved Bullseye to print, web and direct marketing media, including a likeness as one of the first Target GiftCard designs. In 2003, Bullseye became a value ambassador with his inclusion in the “See. Spot. Save." campaign. With his rapidly growing global recognition Target solidified Bullseye as part of American pop culture. He soon became a fixture on red carpets and appearances at events across the globe.

With this 865 piece set you’ll be able to build a posable Bullseye. With his classic red target and wide smile, he will add so much character to any collectors living/build space.