Mini Shop Series

You made it! Again, great work and we're impressed with all of the character you’ve included in your mini shop models.

Congratulations on achieving 10,000 supporters. We now officially advance this project to the Review phase. 

What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards. 

The LEGO Review Begins in June
This project qualifies for the quarterly review beginning in June, which will also include all projects that reach 10,000 between now and June 3. For more information about the quarterly review process, see this blog post.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Mini Shop Series concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.<o:p></o:p>

<font face="Helvetica, sans-serif">Pekko,</font>

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<font face="Helvetica, sans-serif">Congratulations on blowing the 5,000 supporters benchmark out the water! You’re already more than halfway there.</font>

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<font face="Helvetica, sans-serif">It’s clear from the comments; shops that can be easily added to a town layout have been long desired by the LEGO® fan community. Your project offers an opportunity to add easily identifiable brands which are also easy to build AND are even affordable! These shops add a “real world” element to any layout. Although you showcase a number of shop options, none of them lack for quality and detail. </font>

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<font face="Helvetica, sans-serif">Once again, should this reach the review stage, we'd have to focus on one model (although picking one could be challenging, they all look so good). </font>

Great concept, Pekko! These models are well designed and playable, and you present popular shops at a scale that could be made available at an attractive price point. Providing options for various potential stores is good, as it gives us flexibility when seeking licences. Note that should this reach review, we would focus the project around a single SKU.

We must ask you remove the box art entirely, and focus on presenting the concept alone so as not to confuse people into thinking these are actual LEGO products.

Good luck on your journey to 10,000 supporters!