The Dive Shop
First and foremost, congratulations to RobenAnne for reaching 10,000 supporters on LEGO Ideas, and toward everyone for all of the support of the The Dive Shop project! The results of the LEGO Review are in and you can see full details on the LEGO Ideas Blog.
Review Results for The Dive Shop
Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review. Unfortunately the LEGO Review Board has decided that we will not produce this project as a set.
Thank you to RobenAnne for the passion and creativity that went into this project, and to all of you who voted so that we would have the opportunity to consider this as a potential LEGO set. We’re sorry to deliver this disappointing news.
How do we arrive at our decisions?
By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.
A "LEGO Review Board" composed of professional set designers, product managers, marketing representatives, and other key team members examine each qualified project. They build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product, including those developed internally, goes through a similar process and must meet the same standards.
The amount of time this takes varies due to all the factors involved. Unfortunately, this process sometimes means that well-conceived projects that gain just-as-passionate followings have to be turned down. Please note that the LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on LEGO Ideas projects.
A big congratulations to you as your 5th LEGO Ideas has hit the 10,000 supporter milestone, meaning you now rank as the member with most projects to have hit this incredible milestone. It also means that you've now got 3 projects in the same review, which is an impressive feat as well. The Dive Shop features all the design elements and overall aesthetics of the rest of your popular buildings, which makes it no surprise that it reached 10,000 supporters.
For now we officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in January
This project qualifies for the Third 2017 Review, which includes projects that reach 10,000 supporters between early September and early January. For more information about the LEGO review process, please see the Project Guidelines and House Rules.
The review is a thorough process and from its start it can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the The Dive Shop.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
Wow! By passing 5,000 supporters, you've made it into the upper ranks on LEGO Ideas. Since you've passed the halfway point, here's another 6 months (182 days) to reach the final milestone of 10,000 supporters. Best of luck as you aim to finish your journey strong.
Your project is so well made that 1,000 of your new best friends have supported you within your first year. As a reward, you've earned an extra 6 months (182 days) to reach your next milestone of 5,000 supporters. Best of luck as you continue to rally support for your project.
You've passed the first milestone and reached 100 supporters within the first 60 days. As a reward, here's a boost of one year (365 days) to reach 1,000 supporters. Best of luck as you continue to rally support for your project.