Poptropica: Dr. Hare's Lair

First and foremost, congratulations to PopCreators for reaching 10,000 supporters on LEGO CUUSOO, and toward everyone for all of the support of the Poptropica: Dr. Hare's Lair project! The results of the LEGO Review are in and you can see full details on the LEGO CUUSOO Blog.

Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review. Unfortunately the LEGO Review Board has decided that we will not produce this project as a set.

Thank you to PopCreators for the passion and creativity that went into this project, and to all of you who voted so that we would have the opportunity to consider this as a potential LEGO set. We’re sorry to deliver this disappointing news.

By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.

A "LEGO Review Board" composed of professional set designers, product managers, marketing representatives, and other key team members examine each qualified project. They build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product, including those developed internally, goes through a similar process and must meet the same standards.

The amount of time this takes varies due to all the factors involved. Unfortunately, this process sometimes means that well-conceived projects that gain just-as-passionate followings have to be turned down. Please note that the LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on CUUSOO projects.

You sir, are an evil genius. Back in January, you started the launch sequence, and today you've reached 10,000 supporters on LEGO CUUSOO.

It's clear to us that Poptropica fans around the world want to see a LEGO set based on this project. We're looking forward to evaluating its potential.

This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

This project qualifies for the quarterly review beginning in September. For more information about the quarterly review process, see this blog post.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the “Poptropica: Dr. Hare's Lair” concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

Hi PopCreators,

Congratulations on passing the halfway point on LEGO CUUSOO with your Poptropica: Dr. Hare's Lair project! Your project and concept models are focused and well-built. It's not hard to imagine this as an official LEGO product. All in all, great presentation.

Best wishes as you reach for 10,000 supporters on LEGO CUUSOO.