The Blues Mobile

First and foremost, congratulations to Eini (Kai Einfeldt) for reaching 10,000 supporters on LEGO Ideas, and toward everyone for all of the support of the The Blues Mobile project! The results of the LEGO Review are in and you can see full details on the LEGO Ideas Blog.

Review Results for The Blues Mobile
Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review. Unfortunately the LEGO Review Board has decided that we will not produce this project as a set.

Thank you to Eini (Kai Einfeldt) for the passion and creativity that went into this project, and to all of you who voted so that we would have the opportunity to consider this as a potential LEGO set. We’re sorry to deliver this disappointing news.

How do we arrive at our decisions?
By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.

A "LEGO Review Board" composed of professional set designers, product managers, marketing representatives, and other key team members examine each qualified project. They build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product, including those developed internally, goes through a similar process and must meet the same standards.

The amount of time this takes varies due to all the factors involved. Unfortunately, this process sometimes means that well-conceived projects that gain just-as-passionate followings have to be turned down. Please note that the LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on LEGO Ideas projects.

Dear Eini (Kai Einfeldt),

The first LEGO Ideas project to hit the 10K supporter mark in 2017! Congrats on reaching this milestone after what has been a long quest! The Blues Mobile certainly is a comedic throwback to what has become a cult classic. "It's got a cop motor, a 440 cubic inch plant, it's got cop tires, cop suspensions, cop shocks. It's a model made before catalytic converters so it'll run good on regular gas. What do you say, is it the new Bluesmobile or what?". We're a bit unsure whether your model is quite as powerful, but it certainly looks like the real deal. Time will tell if this transformed cop car will be the new LEGO Ideas set. 

We now officially advance this project to the Review phase.

What happens now?

This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

The LEGO Review Begins in May

This project qualifies for the First 2017 Review, which includes projects that reach 10,000 supporters between early January and early May. For more information about the LEGO review process, please see the Project Guidelines and House Rules.

The review is a thorough process and from its start it can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the The Blues Mobile.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

Wow! By passing 5,000 supporters, you've made it into the upper ranks on LEGO Ideas. Since you've passed the halfway point, here's another 6 months (182 days) to reach the final milestone of 10,000 supporters. Best of luck as you aim to finish your journey strong.

Your project is so well made that 1,000 of your new best friends have supported you within your first year. As a reward, you've earned an extra 6 months (182 days) to reach your next milestone of 5,000 supporters. Best of luck as you continue to rally support for your project.