Product Idea |

My Little Pony Doctor Whooves


Decision on the IP's fit with the LEGO Brand

First and foremost, very nice work and we admire your dedication to this project. In light of our comment on other My Little Pony related projects, we are archiving this project and sharing the same news here.

We know My Little Pony is very popular, and these concepts would make great products. Our team has done our due diligence. Since the property is owned by Hasbro we've decided it’s neither a brand fit nor a strategic fit for the LEGO Group to pursue a My Little Pony license, and so we will not consider My Little Pony projects on LEGO CUUSOO further. We see how enthusiastic and hopeful MLP fans are at the possibility of a LEGO line and are sorry to be the bearers of this disappointing news.

Since LEGO CUUSOO opens us to new product suggestions, naturally people will suggest concepts that aren’t a strategic fit. We are grateful for the spirit behind projects like this and other My Little Pony-related projects. Suggestions like this keep us sharp and looking toward the future of the LEGO brick.

Opens in a new window