LEGO Campanile @ University of California, Berkeley

> MAKING THE "BUSINESS" CASE
LEGO would benefit from a project like this, and perhaps even an "Education Series."

NUMBERS
- University of California, Berkeley has over 500,000 living alumni & supporters world-wide.
- It has large populations of science and engineering students (who like LEGOs a lot!)
- Each year, there are 7,000+ new students and 7,000+ new Alumni
- The campus has over 250,000 visitors each year, and the student store sells lots of souvenirs... this would be better than a T-Shirts or snow-globe.
- A lot of visitors are teenagers who may aspire to attend the school.
- The Campanile itself sees 80,000+ visitors per year who pay to go to the top of the tower.

LICENSING
- The Collegiate Licensing Company deals with licensing for Berkeley and hundreds of other large national Universities. You can secure all the licenses dealing with one company.
- The Student Store at Berkeley is run by Follett, which is a national company that does this work for hundreds of colleges.
- I have connections to the Student Store and am familiar with their process of getting new products approved.

MARKETING
- The size/scope at 240 pieces, which should yield an appropriate price point
- The marketing strategy would be more focused and therefore, potentially lower cost, relying more on social media and a smaller number of local distribution channels.
- This is a way to re-engage large populations that likely played with LEGOs as kids.
- The project has already received great support (based on comments) when featured on the UC Berkeley Facebook, Twitter, Instagram and other Berkeley related departments and outlets.

> A PROJECT TOO NARROW IN SCOPE?
I've seen discussions on LEGO Cuusoo forums re: the narrower scope of projects like these that center around a community. There's some truth to this - but in a way, this is what Cuusoo is for... chance for projects that may not otherwise be realized! It's 'easy,' in a way, to build something with wide appeal, based on popular TV Shows or Movies - and there's definitely nothing wrong with that. But we've all seen awesome projects and great ideas that don't get votes because it's not as universal. I hope there's room for projects that, be it the Campanile or some other.

> RESOURCES:
UC Berkeley Facebook:
https://www.facebook.com/UCBerkeley/posts/729404930423925?stream_ref=10

UC Berkeley Twitter:
https://twitter.com/UCBerkeley/status/449946633971982336/photo/1

UC Berkeley Instagram:
http://instagram.com/p/mNvwKVysgi/

The Alumni Association Facebook:
https://www.facebook.com/CalAlumni/posts/10101262060472597?stream_ref=10

MORE ABOUT THE CAMPANILE & UC BERKELEY:
Sather Tower: http://en.wikipedia.org/wiki/Sather_Tower
Berkeley: http://www.berkeley.edu
CED: http://ced.berkeley.edu