Product Idea |

The Adventure Time Project

41 comments

LEGO Review Results for Adventure Time

First and foremost, congratulations to jazlecraz for reaching 10,000 supporters on LEGO Ideas, and toward everyone for all of the support of the Adventure Time project! The results of the LEGO Review are in and you can see full details on the LEGO Ideas Blog.

Review Results for Adventure Time
Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review. Unfortunately the LEGO Review Board has decided that we will not produce this project as a set.

Thank you to jazlecraz for the passion and creativity that went into this project, and to all of you who voted so that we would have the opportunity to consider this as a potential LEGO set. We’re sorry to deliver this disappointing news.

How do we arrive at our decisions?
By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.

A "LEGO Review Board" composed of professional set designers, product managers, marketing representatives, and other key team members examine each qualified project. They build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product, including those developed internally, goes through a similar process and must meet the same standards.

The amount of time this takes varies due to all the factors involved. Unfortunately, this process sometimes means that well-conceived projects that gain just-as-passionate followings have to be turned down. Please note that the LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on LEGO Ideas projects.


Mathematical! You've reached 10,000 supporters!

What time is it? Adventure time!

The candy people have united to show their support for this project and we hear you loud and clear throughout the Land of Ooo.

Our team is looking forward to evaluating this project as a potential LEGO set.

What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product, including playability, safety, and fit with the LEGO brand. Every LEGO product goes through a process like this and must meet the same standards.

Timing of the LEGO Review
This project qualifies for the quarterly review beginning in January, which will also include all projects that reach 10,000 between now and January 6. For more information about the quarterly review process, see this Knowledge Base article.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Adventure Time Project.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

Congratulations on 5,000+ Supporters!

Dear jazlecraz,

Congratulations on passing 5,000 supporters, you're halfway there!

You present the Tree Fort as a well-designed playset with compelling artwork that captures the look and feel of the Adventure Time series. Your project is infused with personality, and we like it a lot.

You've done a great job modeling the characters from Adventure Time as custom LEGO figures. Please note that within the framework of LEGO CUUSOO we can't create new molds, so we can only consider figures that use existing LEGO parts.

Also, if your project reaches 10,000 supporters, we would naturally choose to focus on a single concept, the Tree Fort, for production. It's awesome that you're considering building more Adventure Time models based on what fans want, however please submit them as independent projects if you would like to see those models considered as potential LEGO sets.

Best of luck as you continue your journey to 10,000 supporters!

Congratulations on 1,000+ Supporters!

Sorry for the lateness of this comment, but we have been unable to keep up with the popularity of this project. We look forward to seeing what new character you'll be adding once you hit 3k - which should be any day now! 

Good luck on your journey to 10,000 supporters!