Product Idea

Beautiful Symphony

 

Royal Caribbean "Symphony of the Seas" cruise ship.

Royal Caribbean's latest ship "Symphony of the Seas" currently under construction ( 2017 ) and due for launch in 2018.  It will be the biggest cruise ship in the world at 230000 tons and holding between 5475 - 6314 passengers and 2100 crew.  It's length will be 362 metres and beam 47 metres, it comprises 18 decks and is costing $1.35 billion dollars.  

It's features include ice-skating rinks, children's water park , 2 flow riders, 2 climbing walls.  There is an open internal area midship to stern called 'Central Park'  with cabins overlooking the zone which includes 12000 tropical plants and trees.

The Lego model of this cruise ship is based on a 1:2500 scale and measures 52cm long and 10cm wide.  It is made from Lego Architecture 21050 Studio parts with approximately 800 bricks utilized.  

Marketing

Having been on a number of cruises and having browsed through the on-board gift shops , I have never seen anything of quality offered which featured the ship itself apart from the usual t-shirts, mugs and key-rings with a picture of the ship printed on .  

The model could be boxed appropriately for fitting into a suitcase as a carry-off gift.  For real enthusiasts , I would like to see a super-sized model of this ship (eg Taj Mahal model size) also available to purchase on-board. 

The smaller size model and super-size version would be targeted at parents and grandparents to buy as a quality gift for their family or perhaps themselves.

There are many cruise lines mainly divided and owned by 4 groups, MSC ( Italian) ; NCL ; Royal Caribbean ; and Carnival ( USA) .  Within each group there are many brands eg. P&O , Cunard, Celebrity, Costa etc ; each brand has a flag-ship which therefore offers an opportunity to develop a "Lego Cruise Liners" range of models (similar to Lego Architecture) with a flag-ship model of each cruise-line brand to be marketed and sold by on-board retail outlets on each ship.

I hope this is of interest and look forward to your support.