Product Idea |

Vintage Camera: UR-Leica, 1914


UR-Leica”, also known as the “Original Leica” is a prototype that came to revolutionize the landscape of cameras. Because I am interested in photography and amazed by advanced historical engineering, I set out on a mission to frame this timeless camera in LEGO. 

This product proposal captures the general aesthetic and feeling of the camera. Even the weight has been modified, with a 2x6x2 weight brick integrated into the body. The last four pictures display information about the specifications and components featured in the camera. 

The golden frame of the viewfinder is almost exactly in the 2:3 aspect ratio, which this camera gave birth to. It also happens to be the aspect ratio of the pictures and the video in this presentation. Check out the video for an awesome one-minute experience about the project.

I think this would make a great set for any camera or gadget enthusiast, and fan of Leica or LEGO. Both companies have - with the attitude that good is not good enough - managed to change entire markets and inspire countless minds across generations. 

I hope you enjoyed this project just as much as I enjoyed designing it. This is our shot at promoting a camera to the LEGO shelves. Feel free to post a comment and/or leave some feedback. I thank you for your attention and support. Have a creative day! 

“Piece out”
/ Pandis Pandus