Product Idea

Elf On The Shelf

Elf on the Shelf has been a generation favorite during the Christmas season. More recently Elf on the Shelf has become universal with female and ethnic identities. The idea is from the Elf on the Shelf book and the purpose is to add to the Lego holiday theme. The set would include the Elf on the Shelf Lego Mini figure character with multiple facial options to represent gender and ethnic origins and the Elf pet reindeer. The setting is a living room with a Christmas tree, gifts, fireplace, dog (optional), and holiday garland indoors. The outdoor setting of the room displays holiday lights as one would see on any home.