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New Challenge - 100 Years of Fairytales!

We all remember our first Disney film, watching it on repeat, singing along, and discovering our favorite new character. But what does Disney mean to you? 

Once again, we're collaborating with Target. For this challenge, we're asking you to show your love for Disney Productions using LEGO bricks by creating: 

  • Dioramas or iconic scenes 
  • Your favorite character or item, or
  • What Disney means to you 

Your submissions should also:

  • Use between 50 and 800 LEGO elements in size approximately. At our discretion, we will reject any submissions that we believe to be under or over this brick limit. 
  • Bear in mind that using Minifigures that will require new molds, will reduce your chances during the judging phase. 

A judging panel consisting of members of the LEGO Ideas Review Board and representatives from Disney and Target will select all the entries that participate in the Fan Vote.  

If your fairytale is more ‘Becoming a LEGO Fan Designer’ than riding in a carriage that used to be a pumpkin, you’re in luck! 

Just like the ‘What does family mean to you?’ challenge with Target, all entries that reach the Fan Vote phase could be a new LEGO Ideas Product! 

For full details on what the judges are looking for, see the ‘Judging’ section of the contest page. 

Five (5) entries will be part of the fan vote following the judging process.  

The winning entry in the fan vote will be compensated as a Product Idea prize winner as outlined in the Product Idea guidelines and Terms of Service. Meaning they will receive the following:  

  • 1% of the total net sales of the product  
  • 10 complimentary copies of your LEGO Ideas set 
  • Credit and bio in set materials as the LEGO Ideas Fan Designer 



Submit your entry no later than the 13th of June 2023 at 6:00 a.m. EST. If you’re not sure what time zone you’re in, here’s a time zone converter.  


Head on over to the challenge page to read the challenge rules and get started! And good luck! If you have any questions drop them in the comments down below.

Update as of May 24th

Thanks to some feedback from you, the amazing community, we are changing the brief slightly to not only clarify what exactly we're looking for in this challenge. But also to allow even more different submissions!

Previously, we worded the brief looking for love surrounding classic animations. However, considering what was defined as 'classic' isn't 100% clear, we have changed it to instead open up to Disney Productions. Meaning we would allow submissions based on later creations such as 2016's Jungle Book. Meaning we also no longer want to limit to just animation. We do want to ensure that we don't see Disney Marvel, Disney Pixar or Disney Lucasfilm/Star Wars submissions. They must be solely produced by Disney.

Any questions or concerns, please do drop them in the comments! - Jacob, The LEGO Ideas Team

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