Seinfeld 30th Anniversary

We’re very excited to release BrentWaller's Seinfeld 30th Anniversary project as our next LEGO Ideas set! The final design, pricing and release date are still being worked out. For more information, see the LEGO Ideas Blog.

Dear BrentWaller,

In the words of Mr. Seinfeld "You have to motivate yourself with challenges. That’s how you know you’re still alive.” We're not in doubt for a moment that you continue to do the same with your many creative LEGO builds, including this one featuring comedy legend Jerry Seinfeld. Congrats on hitting the 10K milestone!

We now officially advance this project to the Review phase.

What happens now?

This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

The LEGO Review Begins in January 2020

This project qualifies for the Third 2019 Review, which includes projects that reach 10,000 supporters between early September 2019 and early January 2020. For more information about the LEGO review process, please see the Project Guidelines and House Rules.

The review is a thorough process and from its start it can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Seinfeld 30th Anniversary.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

Wow! By passing 5,000 supporters, you've made it into the upper ranks on LEGO Ideas. Since you've passed the halfway point, here's another 6 months (182 days) to reach the final milestone of 10,000 supporters. Best of luck as you aim to finish your journey strong.

Your project is so well made that 1,000 of your new best friends have supported you within your first year. As a reward, you've earned an extra 6 months (182 days) to reach your next milestone of 5,000 supporters. Best of luck as you continue to rally support for your project.

You've passed the first milestone and reached 100 supporters within the first 60 days. As a reward, here's a boost of one year (365 days) to reach 1,000 supporters. Best of luck as you continue to rally support for your project.