Product Idea

LEGO Horizon - Poseidon

As an aspiring LEGO concept designer and a huge enthusiast, I decided to dedicate my final university project to LEGO. So, for my Automotive Design Masters project I designed a new LEGO theme: LEGO Horizon.

The project featured numerous aspects of design, including the design of a new LEGO element and a graphic design section, all of which can be seen on my website (link below), but the section of the project that I'm focusing on here is the concept design phase.

The first of the four models that I designed for the project was the Poseidon, a powerboat that had the ability to split in half and become a submarine. The model also featured a gear at the back that could be used to adjust the angle of the thrusters.

To see more of LEGO Horizon and my other projects visit:

http://www.archiegrahamdesign.co.uk/ 

https://www.behance.net/a_graham_9f664?