The Winchester - Shaun of the Dead

Wow! Congratulations on a great run to 10,000 supporters this week, fueled by actor Simon Pegg's mentions on Conan and Twitter! We admire your passion and enthusiasm for the film Shaun of the Dead, and your desire to see a LEGO set of the Winchester.

In our previous message, we noted that due to the themes behind Shaun of the Dead, there would need to be some significant internal discussion for us to agree to produce this as a product. Please understand that this discussion has yet to take place, and while we appreciate your work and celebrate this big success with you, we are not guaranteeing production.

But for now, we celebrate. So without further adieu, we congratulate you on achieving 10,000 supporters and officially advance this project to the Review phase.

How's that for a slice of fried gold?

What happens now?

This project moves from the Idea stage to the Review stage. A "LEGO Jury" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product, including playability, safety, and fit with the LEGO brand.

Every LEGO product goes through a process like this and must meet the same standards.

The review is a thorough process that will take several weeks. When finished, we make a "go/no go" decision to develop and sell the Winchester. We will inform you of our decision, and if green-lighted, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This takes several months.

We will post followup information here and announce our final decision in the LEGO.com press room.

Congratulations on all of the supporters! Your model is very well done, and you've presented the project in a fun and engaging way all around.

Since Shaun of the Dead is a comedy, and you present your work in a humorous fashion, we believe this is within the realm of the LEGO company brand standards on violence. Note that the zombie theme does put this project at the edge of what we produce, however we recognize that the LEGO Group produces other products where themese of violence and death play a significant role.

Please understand that this initial green light does not have an effect on the LEGO Review that will take place if the project reaches 10,000 supporters. The nature of the work would require some significant internal discussion before we make the decision to produce such a set.

In the mean time, we wish you the best of luck on your journey to 10,000 supporters!