Build the Gift of Purchase Set of your Dreams
Winner Announcement
The winners have been chosen! Thank you for participating and making this challenge great.
If you received a free LEGO set with one of your future purchases what would it look like? What would the theme be? How about the colours and the elements used?
Right now, we're calling on all LEGO builders to design a unique and captivating Gift with Purchase set that will wow fans around the world. Whether it's a miniature creature, a whimsical vehicle, a charming character, or anything else you can imagine, the sky is (almost) the limit! We want to see your ingenuity shine as you craft a set that not only delights with its build but also captures the essence of LEGO magic and your dreams.
Your submissions should use between 150 - 250 elements, in order to be accepted in this challenge. Submissions should not be based on or reference old LEGO sets, logos or any third-party intellectual property. It’s time to think out of the box!
One winner of the Fan Vote for this challenge will have the exclusive opportunity to see their submission transformed into an official LEGO Ideas Gift with Purchase set!
As a Grand Prize winner of this contest, you will get the exclusive opportunity to have your model transformed into a new LEGO Ideas Gift with Purchase set and receive 10 copies of the final set. On top of that, you will also receive the following:
- 21348 DUNGEONS & DRAGONS: Red Dragon’s Tale
- 21347 Red London Telephone Box
- 21346 Family Tree
- 21345 Polaroid OneStep SX-70 Camera
- 40712 Micro Rocket Launchpad
ENTRY DEADLINE: Submit your entry no later than the 24th of April, 2024 at 6:00 a.m. EST. If you’re not sure what time zone you’re in, here’s a time zone converter.
How it Works
The challenge will consist of 3 phases:
- Submission Phase - Create and submit your entry before the 24th of April, 2024 at 6:00 a.m. EST. We recommend submitting your entry 2-3 days before the deadline in the event we have to return it to you for changes. If your entry is submitted before the intake closing date but is sent back to you for changes, you will have until 25th of April, 2024 at 6:00 a.m. EST. to resubmit. Resubmissions after this will not be accepted.
- Judging Phase – Our judges review the entries and choose the entries for the Fan Vote by the 30th of April, 2024.
- Voting Phase – Fans will be invited to show their support for the designs, and the votes collected will decide the submission which will become a future LEGO Gift with Purchase set. Voting will run from the 30th of April, 2024 – 7th of May, 2024.
- Winners Announcement - We will share the results of the Fan Vote here on LEGO Ideas no later than the 16th of May, 2024!
How to Enter:
- Submissions may be in either physical bricks or by using a digital building tool such as Bricklink’s Studio. You’re welcome to use image editing tools, such as Photoshop, to create your images.
- Take up to five photos of your creation and submit them to the challenge. Make sure to show off all angles and any features or functions of your creation.
- Add a title and short description.
- Upload your entry to the challenge using the Submit Entry button on this page.
Challenge Rules:
Acceptable Entry Content
- Your entry model should be between 150 and 250 bricks
- You must be the original creator of all creative work you submit (the model, images, photographs, description text, etc.) and you must have the exclusive right to submit your model to this LEGO Ideas challenge. You may not submit a model or any other content made by, or on behalf of, someone else.
- Entries must be new creations and not previously posted online or submitted to any other challenge.
- You are allowed to use any official LEGO element (LEGO System, LEGO DUPLO, LEGO TECHNIC/Constraction) in your entry. The LEGO elements must be genuine (not cut, glued, or otherwise modified).
- Entries should not contain copies or references to any other existing third-party work or creation or infringements of any third-party intellectual property right such as NASA.
- Submissions should not be based on or reference old LEGO sets or themes.
- You’re welcome to use Minifigures in your entry, as long as they don’t contain copies or references to any other existing third-party work or creation or infringements of any third-party intellectual property right
- Challenge entries related to the topics below do not fit our brand values and will not be approved for publication on LEGO Ideas:
- Politics and political symbols, campaigns, or movements
- Religious references including symbols, buildings, or people
- Sex, nudity, drugs, or smoking
- Alcohol in any present-day situation
- Swearing or profanity
- Death, killing, blood, terrorism, horror, or torture
- First-person shooter video games
- Warfare or war vehicles in any modern or present-day situation, or national war memorials
- Large or human-scale weapons or weapon replicas of any kind, including swords, knives, guns, sci-fi or fantasy blasters, etc.
- Racism, bullying, or cruelty to real life animals
Entry Quality Standards
- You may submit digital entries using Bricklink’s Studio, which is free of charge to download. You are also welcome to create digital entries using third-party LEGO CAD software.
- You may use photo editing software and add visual effects to photos of your entry.
- Entries containing photos that are too dark or blurry will be removed from the challenge. To ensure easy judging of your entry, we recommend taking pictures on a neutral background free from background clutter, with your model well framed.
- Please do not include people in pictures you submit. Photos containing people will be removed.
- Please do not overlay any text or logos onto your submitted images.
House Rules
- Entries containing defamatory or degrading elements will not be eligible for the challenge.
- Any cheating or harassment of other participants will result in disqualification from the challenge.
- Your challenge entries and comments on challenge entries must follow the complete LEGO Ideas House Rules.
Submission Requirements
In order to get your submission approved, your submission must include the following:
- A title*
- Photos of your build
- A description*
- Entries may have tags*, if you wish
* - Submissions should have correct capitalization and not have any spelling mistakes.
Judging
A panel of judges consisting of members of the LEGO Extended Line team, will choose a maximum of 15 submissions for the Fan Vote, based on:
- Overall coolness and originality: 25%
- Most inspired details: 25%
- Relevance to challenge theme: 25%
- Best use of LEGO elements: 25%
These 15 entries will then be put forward to a fan vote, in which LEGO Ideas members can vote for their favorite entry. Members will have one vote, and one vote only. The vote will be open for one week, from the 30th of April, 2024 until 7th of May, 2024. Based on the community votes, there will be one Grand Prize winner and 2 Runner Up winners.
The Fine Print
- You must be at least 13 years of age to participate and enter.
- You may submit multiple entries to the challenge, but only one entry per person will be considered when winners are selected. This means you cannot win as a semi-finalist and as the grand prize winner with two different entries.
- Winners will be contacted on the email address associated with their LEGO ID account after the 7th of May, 2024. Winners will be announced on LEGO Ideas when all winners have returned the signed Winner’s Certification Documents. A winner who does not return their Winner’s Certification Document within one week (5 days) of receiving it will be disqualified, and a new winner will be selected.
- Active participation by way of submissions of any kind to this challenge is not open to residents of Iran, North Korea, Myanmar/Burma, Zimbabwe, Sudan, Syria, Russia, or any other country which is subjected to sanctions and where prohibited or restricted by law, for as long as such sanctions remain in place. Submissions in active challenges by residents of Russia will unfortunately not be eligible for prizes as long as sanctions remain in place.
- If you are a resident of Ukraine or Belarus and are selected as a challenge winner, your prizes will be shipped at a later date once shipping resumes normal operation.
- By entering the challenge, you agree to follow the rules on this Challenge Brief page and you agree to the LEGO Ideas Terms of Service.
- This challenge is offered, organized, and run solely by the LEGO Group. Participants should direct all queries and matters relating to the challenge to LEGO Ideas.
Prizes:
Grand Prize Winner
As a Grand Prize winner of this contest, you will get the exclusive opportunity to have your model transformed into a new LEGO Ideas Gift with Purchase set and receive 10 copies of the final set. On top of that, you will also receive the following:
- 21348 DUNGEONS & DRAGONS: Red Dragon’s Tale
- 21347 Red London Telephone Box
- 21346 Family Tree
- 21345 Polaroid OneStep SX-70 Camera
- 40712 Micro Rocket Launchpad
Two Runner Up winners will each receive:
- 21348 DUNGEONS & DRAGONS: Red Dragon’s Tale
- 40712 Micro Rocket Launchpad
Frequently Asked Questions
For more information, see the Challenge FAQ.