First and foremost, congratulations to kleinraum42 for reaching 10,000 supporters on LEGO Ideas, and toward everyone for all of the support of the LEGO Physics project! The results of the LEGO Review are in and you can see full details on the LEGO Ideas Blog.
Review Results for LEGO Physics
Our team has thoroughly considered the possibility of releasing this project as a LEGO set according to the criteria of the LEGO Review. Unfortunately the LEGO Review Board has decided that we will not produce this project as a set.
Thank you to kleinraum42 for the passion and creativity that went into this project, and to all of you who voted so that we would have the opportunity to consider this as a potential LEGO set. We’re sorry to deliver this disappointing news.
How do we arrive at our decisions?
By gaining 10,000 supporters, a fan-submitted project moves from the Idea Stage to the Review Stage, where it earns the opportunity to be considered as a future LEGO® set in a process called the “LEGO Review.” Gaining 10,000 Supporters is just the first step in this process.
A "LEGO Review Board" composed of professional set designers, product managers, marketing representatives, and other key team members examine each qualified project. They build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product; including factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product, including those developed internally, goes through a similar process and must meet the same standards.
The amount of time this takes varies due to all the factors involved. Unfortunately, this process sometimes means that well-conceived projects that gain just-as-passionate followings have to be turned down. Please note that the LEGO Review Board makes all final decisions on which new sets the LEGO Group will release based on LEGO Ideas projects.
Your experiment is a success! Congratulations on 10,000 supporters for your LEGO Physics project. We're still in awe of your video, imagining how many takes you did to get all of those brick-built dominos just right. This would be a must-have for any science class or Great Ball Contraption layout.
We now officially advance this project to the Review phase.
What happens now?
This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.
The LEGO Review Begins in September
This project qualifies for the Second 2015 Review, which includes projects that reach 10,000 supporters between early May and early September. For more information about the LEGO review process, please see the Project Guidelines and House Rules.
The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the LEGO Physics project.
When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.
We will post follow-up information and our decision here.
On April 15, we announced in a blog post that LEGO Ideas is extending the time limit for projects to reach 10,000 supporters. Because your project originally reached at least 1,000 supporters within its first year (365 days), we've automatically added 182 days to your countdown clock, from the date your project was originally posted. If your project has over 5,000 supporters at the time of this comment, you've earned an additional extension of 182 days! Note: since these extra days are based on your project's original post date (and not today's date), you may see less than the maximum possible days reflected on your countdown clock.
For more information, see the time limit section of the Project Guidelines and House Rules. We hope you enjoy the extra time to reach 10,000 supporters, and best of luck on your project's continued journey.
Yay for science! If dominoes were supporters, you'd be picking them up just as just as quickly as they get knocked down! Your project's inertia will have you at 10,000 supporters before you know it. Keep up the good work!
Welcome to the 1k Club! You’ve reached an important milestone on your journey to 10,000 supporters and demonstrated that your idea is one people like; give yourself a pat on the back. You aren’t done yet however, so keep up the good work, and good luck!