Contest Entry

The Designer's Journey

Bonus Prize

Bonus Prize


For this Logo, I aimed to capture the true essence of what it means to be a Lego designer, and wanted it to represent the creative process that goes on behind the scenes of every model! 

(I) Inspiration, that lightbulb moment and the start of the journey!

(D) Designing, where you let your inspiration, imagination and cogs of consideration run wild with ideas on how to make it a succesful set

(E) Early construction, where you engineer the structure that your model will be based around

(A) Adding the finishing touches to your model, and you know all that time and effort you invested in building it was worth it

(S) Submitting your model to Lego Ideas, eagerly awaiting the response of the Lego community!

The letters also represent the growth of the designer themselves. At the start their builds may be a little basic and rough around the edges, but as they build more they learn and their building talents grow to eventually become something truly brilliant.

Thanks for reading/viewing!