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LEGO Ideas is only available for builders 13 and older. Instead, check out LEGO.com for fun activities on the Games and Create & Share pages.
Yesterday we launched the LEGO Creator 3in1 Fourth Build Challenge on LEGO Ideas Test Lab. You won't want to miss out on this building challenge with cool LEGO Creator prizes, and a chance to help test new LEGO Ideas features. The Challenge, which is now open, is accepting entries through to February 21st. After that, you can follow the entries through the various phases and help choose the four winning models. Winners will receive LEGO brick prizes and we will feature some in the LEGO Life magazine and app.
When you're not building a Fourth Build for the challenge itself, you can engage with other Test Lab members through the Community Café or engage in small, fun activities.
Throughout the Challenge, we'll listen to your feedback on LEGO Ideas Test Lab in the dedicated feedback forum. Your input will help influence future upgrades to LEGO Ideas.
See you inside!
LEGO Ideas TeamRead post
It's very possible that you've already heard about LEGO® Life over the past months, as it was rolled out in the UK late 2016. Today, however, we're really excited to share its official launch across 8 countries (U.S., U.K., Canada, France, Germany, Denmark, Austria and Switzerland), with availability in more countries to follow in 2017 and 2018.
For those of you who don't know, LEGO® Life is a new, safe social network for kids under 13. The app based experience, available for iOS and Android, both on smartphones and tablets, will allow our younger LEGO builders to connect online with other young fans of the brick. Here they'll be able to share their creativity, be inspired, inspire others, take on challenges, and do much more in a fun and safe environment!
How do you play a part in LEGO Life?
And that's where you, the LEGO Ideas community, come in. We're sure you're wondering why we are excited to tell you about a social network aimed at kids under 13, given that LEGO Ideas is for you 13+ builders. For starters, it shouldn't come as a surprise that we think that LEGO Ideas members create amazing work and that it's incredibly inspiring to browse the countless projects that are submitted everyday. We think kids all over the world would be equally, if not even more, inspired by the models that you all create and we're looking forward to 2017 where we will start sharing images of some of the awesome models that you've created on LEGO Life. Who knows, perhaps there's a kid out there who'll be inspired by your work or building techniques, and go on to create the next LEGO Ideas set in the future!
In the mean time, go ahead and download the free app, available on iOS and Android, together with your kids to discover the many fun experiences it holds for them.
If you're interested in learning more about LEGO Life then visit www.lego.com/life, or check out the article from the LEGO Life team below.
LEGO Group Launches LEGO® Life, a Safe Social Network for Kids Under 13
Building on its experience with nurturing communities and extending its expertise in developing quality, child-friendly digital play experiences, The LEGO Group today announced the launch of LEGO® Life, a safe social network for kids under the age of 13. The app-centered digital experience allows young LEGO builders of all levels and interests to connect with a community of like-minded peers to express their creativity, share their LEGO creations, interact with LEGO characters, and inspire one another. The experience launches today in the U.S., U.K., Canada, France, Germany, Denmark, Austria and Switzerland, with additional markets launching in 2017 and 2018.
“The LEGO Group aims to develop digital experiences that complement and enhance LEGO play,” said Rob Lowe, head of LEGO Life. “LEGO Life creates a platform that amplifies the joy of building and pride of creation that kids experience with tactile play through the digital world in a safe way – further unleashing creativity among kids and tweens on a much broader scale.”
LEGO® Life Increases the Sociability and Personalization of LEGO Play
LEGO Life bridges physical and digital play experiences, innovating on the best of today’s social network features to add a social layer to LEGO play. After seeing millions of kids share their pride of creation in the “Cool Creations” section of LEGO Club Magazine and use LEGO.com message boards to share stories and photos about LEGO building, a richer, more dynamic social media platform such as LEGO Life is a natural next step in the evolution of LEGO community engagement.
“LEGO Life provides the platform where kids and tweens can take their LEGO creations and stories and give them the audience they deserve,” added Lowe.
The LEGO Life app lets kids personalize their LEGO experience through direct interaction with their favorite LEGO characters, exclusive content, an in-depth 3D LEGO minifigure avatar creator, and fun building inspiration and challenges. LEGO Life also introduces a custom LEGO Emoji Keyboard with which kids and tweens can communicate about what they create in LEGO form, as well as comment on what their peers share.
“LEGO bricks are already established as a global visual language that kids understand and use to express themselves,” explained Lowe. “The LEGO Emoji Keyboard takes this personalization one step further with a keyboard of recognizable emojis augmented by stickers and phrases that let kids engage safely within LEGO Life.”
According to global research that informed the development of LEGO Life, 90 percent of kids surveyed are aware of emojis and their use in communication. When asked if they use emoji icons, approximately 40 percent of kids said “yes.” By infusing a LEGO look and feel into familiar emoji vernacular, the LEGO Emoji Keyboard helps kids and tweens inspire and support each other even though their spelling and typing skills may be still developing.
LEGO® Life is a Constantly Growing Source of Inspiration
Similar to mainstream social media platforms, LEGO Life delivers a newsfeed customized to user preferences. The app encourages kids and tweens to identify and “follow” topics of interest so that their feed is populated with relevant images, challenges and more. For example, kids can choose to follow groups dedicated to certain animals, vehicles, heroes, specific LEGO themes, seasonal programs or regional topics that they find most relevant.
Additionally, LEGO Life provides kids and tweens with inspiration and mentorship in fun and engaging ways. LEGO Master Builders will share creations and issue a variety of building challenges within LEGO Life to encourage building and sharing among the community. Characters such as Master Wu from LEGO NINJAGO, Emma from LEGO Friends and LEGO BATMAN™ will share building inspiration and will appear within the app to comment on member builds. New features will be continually added to the experience.
As the network grows and expands, users will find other ways to customize their LEGO experience, such as earning rewards for their engagement in LEGO activities and the ability to inventory their LEGO collection, among many other things. LEGO Life will also be available through many other LEGO touchpoints to enable as many LEGO fans as possible to experience its potential.
LEGO® Life is Safe and Secure
LEGO Life is a safe social network for kids under 13. It is designed to be a child’s first digital social experience, taking users by the hand and introducing them to some of the core concepts of a social network, all through the trusted values associated with the LEGO brand. As detailed in the Digital Safety section of LEGO Life, participants’ safety is assured in several ways.
No Personal Information
LEGO Life prevents kids from sharing personal information, images, or anything that could allow users to identify and locate one another. For example, when a user creates an account, he or she uses the random name generator to create a silly 3-word mix for a display name, such as “DukeCharmingShrimp” or “ChairmanWilyDolphin.” In place of real or facial photos for LEGO Life profiles, users create their avatar by selecting the LEGO minifigure or minidoll of their choice, adding clothing, hair and more to create their virtual persona.
All content and comments on LEGO Life are monitored by LEGO employees who specialize in moderation to ensure that it is LEGO Life-appropriate and child-friendly. All moderators go through brand and child safety training, and the moderation team is located in LEGO offices around the world to ensure quality, always-on service. Use of the LEGO Emoji Keyboard replaces actual text when commenting on user-generated content. Commenting is tightly controlled and pre-moderated while emoji comments are post-moderated, keeping communication simple, universal, positive and fun.
Adherence to the LEGO Safety Pledge and UNICEF StandardsRead post
The LEGO safety pledge is a method for parents to talk to their children about digital safety while establishing a shared commitment to ground rules for online social behavior, and LEGO Life policies and procedures adhere to these ground rules. Additionally, LEGO Group has an ongoing partnership with UNICEF through which the company received guidance as to how to ensure child safety in developing LEGO Life. UNICEF and LEGO Group also partnered to develop a tool which enables companies to assess their current efforts around children’s digital safety.
The LEGO Rebrick "A Brick in the Life" contest has officially ended as we've drawn a grand prize winner as well as two runner ups, who all created some fantastic and inspirational models based on their favourite Beatles moment! Check them out below!
There were over 100 great entries to the contest, which made it difficult for the judges to agree on just 3! We want to say a big thanks to everyone who participated. We hope you enjoyed building and being inspired and hope that you'll join us for the Adventure Time contest that's running right now on LEGO Rebrick.
The winners have been contacted.
GRAND PRIZE WINNER - "A Beatles Story ..." by Brickproject
"- Hey, look, everything's getting bigger! - It's not. It's us that are getting smaller." (Yellow Submarine quote) The Beatles are certainly the most iconic music band of our time! They did not seek the headlines, but they wrote the fabulous story of music... So let us transform it into a lego model ! I decided to represent on this "beatles book" a yellow submarine with a colorful background. On the other side of the book you can see the beatles playing music!
RUNNER UP WINNER - "Magical Mystery Tour" by TOMOELL
Bus from Bealtes´s movie Magical Mystery Tour.
RUNNER UPWINNER - "The Beatles Recording Studio" by TreyD26
This can count as EMI studio, Abbey Road studio, and Apple Corps. Creations like drum set, Amps, tape recorder, guitars, etc, were customized by me. I designed all 4 Beatles the best I could and also including their recording producer, George Martin. I had the most fun creating the drum set, by including the famous drum skin and black pearl design. As a big Beatles fan I was so excited for this contest to begin, thanks Lego!
Over the past 3 months, we've been very fortunate to have heard fascinating stories from all 10K members from the Second 2016 LEGO Review. The insights and tips they've offered have been truly enriching and motivating and has given us all a better idea of the people behind the otherwise anonymous usernames.
The last 10K Club member of this Second 2016 LEGO Review period hails from Jordan, and his burning passion for cars is only outdone by his love for LEGO bricks! In fact he's well known in the LEGO community for his detailed LEGO supercars. Please welcome Firas Abu-Jaber, a.k.a Firas_supercar, whose mean looking Lamborghini Veneno Roadster won over the hearts of 10,000 car enthusiasts.
Help us congratulate Firas on becoming a part of the LEGO Ideas 10K Club!
- Where are you from?
I’m from Amman, the capital of Jordan.
- How old are you?
I’m 36 years old.
- What do you study or do for a living?
I work at my father's company. He owns a party and event organising company.
- What hobbies do you have?
Besides LEGO (obviously), I like sports in general and bodybuilding in particular. I used to be a gym trainer in the past.
^ Firas attended the STACK event in Dubai in 2016 to showcase his collection of car MOCs. Carl Greatrix, fan designer of the Caterham Seven 620R, also happened to be there exhibiting his models.
- How and when did your interest for LEGO come about?
My parents used to bring me LEGO sets when I was a very young kid. I used to play with LEGO DUPLO sets when I was around the age of 2. Things became serious with my LEGO hobby at around the age of 10 when The LEGO Group released the great Model Team product line, at which point I became obsessed with LEGO. Before that, I was mainly a LEGO Space fan. I especially loved the M-Tron and Space Police sets.
- What is your favourite official LEGO set? Why?
I should mention two sets here. The great Model Team set number 5590, that was responsible for my obsession with LEGO at my young age, and the great Ferrari FXX 8156 that was responsible for getting me out of my dark ages regarding my LEGO hobby.
- What is your favourite LEGO element? Why?
I'd consider any smooth slopped element. For example, the 1x2, 1x3, & 1x4 slope with no studs. My absolute favourite element is the cheese slope, 1x1x3/4 slopes, and 1x2x3/4 slopes. I think I need these in any of my car builds.
- Is there a LEGO designer (official LEGO designer or fan designer) who you are inspired by and look up to? Who and why?
Honestly I don't know any names of official LEGO designers, but if I had to choose one I'd go with the guy who designed the old Ferrari FXX 8156 official LEGO set, because this set was the main inspiration for my supercar LEGO builds.
- Is there one or more particular LEGO related websites (not official LEGO websites) that you visit often and/or are inspired by?
I usually visit some sites that aren't official LEGO websites, but not particularly specific for sharing LEGO creations. These include Flickr (No. 1 for me), Facebook, Instagram, MOC Pages (that one is pure LEGO though).
About Your Project
- Where did your interest in this particular model come from?
In a short answer, I'd say "cars". I am a huge car fan. I love anything that runs on 4 wheels and this love came from a very young age. I love LEGO as much as I love cars, maybe even more. So I combined the love of the two and now use this combination to build my models. So these models are come from a passion - the passion of cars and LEGO. Since Lamborghini is my favourite automobile company, I decided to present this model as a project on LEGO Ideas.
^ Firas shows off a wide collection of LEGO supercars - from differet Lamborghini's to an AC Cobra
- What special challenges did you face creating the model? What was the most difficult part to recreate?
I'd say the whole car was a big challenge. Before I started with this particular model, and when I was searching the web for pictures of the actual Lamborghini Veneno Roadster, I said to myself that it would be nearly impossible to translate this into LEGO. I started to study the car's angles and dimensions for a long time before starting with my build. Then I started from the front end of the model working my way to the rear end, and fortunately I proved myself wrong. There's absolutely nothing that’s impossible with LEGO bricks. I should mention though that the headlights area was the toughest and most challenging.
- How long did it take to complete the model?
Usually my car builds take me between 2 weeks to two months or so. Even if I finish my models earlier, I keep looking and updating it until I'm fully satisfied with it before sharing it online. This particular model took me about 3 weeks, without the black coupe version of course.
- How did it feel when you reached the magic 10,000 votes?
To be honest, it felt better than when I got my Master’s degree! Just to see how much love came from the LEGO related community and car enthusiast websites and blogs is just amazing. I'll take this opportunity to say: big thanks to all who supported and helped spread the word for my project, it's really very appreciated.
^ We've never actually seen a physical 10K finish line built, but Firas' Lambo certainly did cross it!
- Approximately how many LEGO bricks did you use to create your model?
It's somewhere between 700 and 800 pieces, considering the differences between the roadster and the coupe versions.
About LEGO Ideas
- Do you have any useful advice about creating a successful LEGO Ideas project?
First of all, I'd say the best advice is to believe in yourself and the things you can do. Focus on details, even the smallest details can make a big difference. Sometimes I add something as simple as a licence plate on my car and it makes the whole front look better. Also, don't present your idea as soon as you finish it, keep looking and ask more people to look at your work, and keep updating your model over and over again before you post it. Almost none of my builds were released before they got at least one update after it they were done.
- What is your favourite LEGO Ideas project (besides your own of course)?
Fortunately, my favorite LEGO Ideas project was released as an official LEGO set. It's the great Caterham Seven 620R by Carl Greatrix. And, fortunately again, I have a signed copy from the original designer.
- What is it about the platform that attracts you? What tips would you give to anyone who is thinking about uploading an idea?
Just thinking of the idea that my work would be seen by LEGO themselves is great, and more than enough for me to consider this site one of the best ever!Since any idea depends mainly on the votes to reach the official LEGO Review stage, when you intend to present a potential project, try to think of something that would grab the attention of audiences that aren't only LEGO fans and builders. This is because a lot of support would come from non-LEGO related sites. In my case, for example, I decided to build a very popular car that would interest a lot of car enthusiasts and car related websites - and there are a lot. I mean, the LEGO community is VERY important and it is what we aim for when presenting a project, but the votes will stop at some point of the project lifetime. Therefore, you have to find more audiences for your project outside of the community itself.
^ Firas' "trophy" cabinet is filled up with his MOCs. Can you identify all the different cars?
- Where are you from?
What’s that now? LEGO Ideas Test Lab?
Today we’re launching LEGO Ideas Test Lab, a test version of an updated LEGO Ideas software platform. We’ve emailed invitations to 5,000 of the most active LEGO Ideas and LEGO Rebrick members. Please help us test the new platform between January 18th and April 14th. If you didn’t get an email invite, you’re still welcome! The test is limited to 7,500 people. Head over to LEGO Ideas Test Lab to sign up.
On LEGO Ideas Test Lab we'll be running a new kind of challenge during this period, which differs from the standard LEGO Ideas and slightly from the LEGO Rebrick experience that you're used to, but don't worry - neither of these two classic experiences are going away. On LEGO Ideas Test Lab, you can participate in an exclusive Fourth Build Challenge, that's about expanding upon given LEGO Creator 3in1 sets. You can also join in small activities along the way and socialize in the Community Café.
We can't wait to get started and are very excited about what we'll learn from testing this platform together with many of you. We're looking forward to how LEGO Ideas Test Lab will shape the future of LEGO Ideas.
If you've got any questions, then we'd be happy to answer them in the comments.Read post