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Update to LEGO® Ideas Guidelines: Restricting projects based on active licenses

Since we started accepting your ideas for new LEGO sets, we’ve kept our Guidelines open until we learn something is simply not practical. Early on, we learned to restrict projects that proposed an entire playtheme, new LEGO elements, and ideas that weren’t brick-based LEGO sets. Along the way, we’ve gradually adjusted the scope of projects we accept as we learn what is realistically possible. We will continue to do so as we evolve the LEGO Ideas experience.

Over the years, we have heard from many of you who have wondered if we would ever approve a project based on an existing license like Star Wars or MARVEL Super Heroes. Our Guidelines have maintained that these types of concepts are more likely to overlap our existing pipeline, and they have a smaller chance of passing our review because we are actively developing those product lines.

LEGO Ideas will no longer accept new submissions based on third-party licenses that are active in the LEGO Group’s portfolio.

Today we’ve updated our Guidelines and House Rules to clarify the types of models we will accept as LEGO® Ideas projects. The main focus of this update is that we will no longer allow projects that are based on currently active licenses in our product portfolio, like Star Wars, MARVEL Super Heroes, Ferrari, Mercedes-Benz, and so on.

We’ve updated our Guidelines about licensed properties to reflect this, and added a list of restricted licensed properties to the License Conflicts and Resolutions page in the Knowledge Base. If we retire a third-party license and it didn't enter the LEGO portfolio via LEGO Ideas we'll remove it from our list, and you’ll then be welcome to submit projects based on it.

Why are you leaving existing projects active instead of archiving them?

In some cases, when we introduce new Guidelines we’ve archived affected projects. In this case, we’ve found many Ideas projects reference active third-party IP. Quite a few of these projects include sub-brands, spin offs, and extended universes from our licenses. In order to archive these projects, we would first need to review and decide on each one. Instead, we will evaluate and apply the Guideline to new project submissions going forward. Projects currently being reviewed, as well as active projects that reach 10,000 supporters in the future, will still be evaluated as part of the LEGO Review. Just like before, these projects would have a slimmer chance of passing the LEGO Ideas review, as they overlap with existing licenses in the LEGO product portfolio.

We’ve also made minor updates to our Terms of Service:

  • Section III.(ii.) Commercialization and Compensation: Added payment schedule to second paragraph.
  • Section V. Rules of Conduct: Replaced the first sentence, which was previously omitted in error.
  • Updated document version number at top, and trademark year at bottom.


Thanks again for participating here on LEGO Ideas. It’s an honor that you want to contribute toward future LEGO products that inspire and develop the builders of tomorrow. We hope this update clarifies the types of product ideas we’re able to consider and focuses your efforts toward new and different concepts for potential LEGO products.

Skargarim

3 weeks ago

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Very good on one hand, but also very sad on the other.
There have been great submissions in the past, that we won't see in the future anymore.
Some of the restrictions seem VERY strict. I mean why would you not allow for example a disney theme that is not used anymore? Anyways, those are the rules and I appreciate them since basicly I really like the idea of not allowing everything (again and again).
bad for me, because just yesterday before i knew about that I completed my first submission, which was Star Wars :(

MatthewRC

3 weeks ago

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I noticed that Scooby-Doo and Jurassic Park/Jurassic World aren't listed in the active licenses. Since both are featured in LEGO Dimensions, could you please add these two themes to Restricted IP?

ImperialArmy24

3 weeks ago

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It is my understanding that I can’t submit ANY Star Wars ideas. Is that right? If so, I am out of Lego Ideas. Star Wars is my life, and I thought it was cool to have the chance of making a new Star Wars set. This change is very unfortunate for me, as I can’t submit any more Ideas. Also, you said that any submissions based on active licenses would be rejected. Stuff like Star Wars and Marvel. Does this mean people can’t submit anything related to Lego City?

phoenixbrix92

3 weeks ago

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this rule change mainly reflects licensed themes like star wars, marvel, etc. creating city projects, space projects, things like that are fine, but we can't make any project ideas based on existing licensed themes, anything beyond that is fine.

northwallrat

3 weeks ago

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Thankyou Lego Ideas!

About time!

I heard a rumor that Lego Ideas will be banning Modular Building projects, is this true?

HasanJensen

LEGO Ideas Team Moderator

3 weeks ago

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We can't comment on what might happen further in the future, but we currently have no plans to disallow such projects.

ast-legomaniac

3 weeks ago

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Man, wasn't this articular supposed to be posted four days ago?
this is crazy...
:-0

Masman8675

3 weeks ago

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Great move LEGO Ideas! This will really help with cleaning things up, and letting more original projects shine through.

ast-legomaniac

3 weeks ago

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Although that is true as well...

goalieboy82

3 weeks ago

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isn't Cinderella and Aladdin ok (since they are Public Domain stories). i know you must mean the Disney versions.

HasanJensen

LEGO Ideas Team Moderator

3 weeks ago

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Such models would overlap with existing LEGO products that are produced and we would therefore not allow LEGO Ideas projects based on these stories.

CountBrickoski

3 weeks ago

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Excellent news!
Bring on the original ideas...

Hawkibro123

3 weeks ago

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So projects that are close to 10,000 with an acquired license by Lego still could have a chance? I really like a lot of the Star Wars ideas.
Thanks, Tim.

HasanJensen

LEGO Ideas Team Moderator

3 weeks ago

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That is correct, Hawkibro123. Projects that have been submitted before the new guideline was implemented yesterday, will still be considered in the LEGO Review if they reach 10,000 supporters.

Although as we have always stated, licensed projects that overlap licensed products being made internally (i.e. Star Wars) will have reduced chances of being selected.

Hawkibro123

3 weeks ago

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Thanks Hasan for the clarity. :)

ThomasW

3 weeks ago

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First of all I think its a great step to get more fresh ideas.
I have a big list of projects I'm working on right now.
Some are on your list so I can stop them.
So I have more time for the bigger rest.

BUT I have 2 Questions:
You say Nasa Apollo is not 'allowed '.
All Apollo Mission or just Apollo 11 because of the Saturn V?
So my Lunar Rover wouldnt have a chance anymore?

And the second Question :
For the cars license.
If you say Ferrari for example.
Does this mean a Set like Magnum PI wouldnt pass because his car is/was a Ferrari?

Hope you can help and bring some light in my darkness

Greetings
ThomasW

HasanJensen

LEGO Ideas Team Moderator

3 weeks ago

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Hi ThomasW,

Glad to hear your positivity about the change, even though it affects some of your ideas.

An Apollo Lunar Rover would in this instance not be allowed to be submitted from the time of the new guidelines. However, since your model was submitted prior to this change it will still be considered in the LEGO Review if it were to reach 10,000 supporters.

If a Ferrari were to be featured in any project submission, whether on its own or as part of a different license, then we would not be able to approve such a project. The license Magnum P.I. is still acceptable however.

Hope this answers the dilemmas you had.

Hasan