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Update to LEGO® Ideas Guidelines: Restricting projects based on active licenses

Since we started accepting your ideas for new LEGO sets, we’ve kept our Guidelines open until we learn something is simply not practical. Early on, we learned to restrict projects that proposed an entire playtheme, new LEGO elements, and ideas that weren’t brick-based LEGO sets. Along the way, we’ve gradually adjusted the scope of projects we accept as we learn what is realistically possible. We will continue to do so as we evolve the LEGO Ideas experience.

Over the years, we have heard from many of you who have wondered if we would ever approve a project based on an existing license like Star Wars or MARVEL Super Heroes. Our Guidelines have maintained that these types of concepts are more likely to overlap our existing pipeline, and they have a smaller chance of passing our review because we are actively developing those product lines.

LEGO Ideas will no longer accept new submissions based on third-party licenses that are active in the LEGO Group’s portfolio.

Today we’ve updated our Guidelines and House Rules to clarify the types of models we will accept as LEGO® Ideas projects. The main focus of this update is that we will no longer allow projects that are based on currently active licenses in our product portfolio, like Star Wars, MARVEL Super Heroes, Ferrari, Mercedes-Benz, and so on.

We’ve updated our Guidelines about licensed properties to reflect this, and added a list of restricted licensed properties to the License Conflicts and Resolutions page in the Knowledge Base. If we retire a third-party license and it didn't enter the LEGO portfolio via LEGO Ideas we'll remove it from our list, and you’ll then be welcome to submit projects based on it.

Why are you leaving existing projects active instead of archiving them?

In some cases, when we introduce new Guidelines we’ve archived affected projects. In this case, we’ve found many Ideas projects reference active third-party IP. Quite a few of these projects include sub-brands, spin offs, and extended universes from our licenses. In order to archive these projects, we would first need to review and decide on each one. Instead, we will evaluate and apply the Guideline to new project submissions going forward. Projects currently being reviewed, as well as active projects that reach 10,000 supporters in the future, will still be evaluated as part of the LEGO Review. Just like before, these projects would have a slimmer chance of passing the LEGO Ideas review, as they overlap with existing licenses in the LEGO product portfolio.

We’ve also made minor updates to our Terms of Service:

  • Section III.(ii.) Commercialization and Compensation: Added payment schedule to second paragraph.
  • Section V. Rules of Conduct: Replaced the first sentence, which was previously omitted in error.
  • Updated document version number at top, and trademark year at bottom.


Thanks again for participating here on LEGO Ideas. It’s an honor that you want to contribute toward future LEGO products that inspire and develop the builders of tomorrow. We hope this update clarifies the types of product ideas we’re able to consider and focuses your efforts toward new and different concepts for potential LEGO products.

nathanzinho13

2 weeks ago

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This certainly seems like a desperate attempt to get rid of a good deal of projects. There are many great sets based on existing themes.

chickenleg5000

3 weeks ago

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so if im doing a studio c based idea does that count as you guys makeing a new play theme ?

HasanJensen

LEGO Ideas Team Moderator

2 weeks ago

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You're welcome to submit projects based on licensed properties as long as the property on which your project is based is not an active LEGO product.

In the case of Studio C we have no current products based on this and you'd be welcome to submit such a project.

Torchpost

3 weeks ago

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I have an inquiry to make:
I had a project planned based on a scene from JRR Tolkien's Unfinished Tales book. Would I be allowed to post that or something based on the Silmarillion, since those books have not been adapted into movies, which is what Lego's Lord of the Rings and Hobbit products are based on, or are all of Tolkien's works off limits?

Tim Courtney

LEGO Ideas Team Moderator

3 weeks ago

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If a property is not explicitly on our list, and it meets our other standards (like Acceptable Content), it's allowed. Assume we would treat JRR Tolkien's works similar to how we are handling Disney and NASA properties.

Kresty (Lego Artoo!)

3 weeks ago

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Ack, another strike against Artoo, I need more supporters now :)

LDiEgo

3 weeks ago

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I suppose this update was unavoidable, after all.

I hate to be bothersome, but I don’t see Jurassic Park/Jurassic World anywhere…
Did The LEGO Ideas Team forget to include that franchise in the list?
It is no longer a LEGO license?
Does that mean there are still chances (in terms of licensing, at least) for Jurassic Park ideas?

I’m confused.

Time ago, I dropped an almost finished third last JP project, and I wasn’t expecting to submit it anymore. However, after reading this blog post and the license list, I am thinking if I should, for a last time, give it a try.

Thank you in advance for any clarification.

AnimE7702

2 weeks ago

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You should read the rules about the “bring back” discontinued LEGO products or themes. It might include the Jurassic Park/Jurassic World set too.

Malcolm1532

2 weeks ago

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I would try submitting it.

brucenh

3 weeks ago

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Tim,
Thank you for clarifying this policy. I've always felt it was such false hope for someone to get their, say, Batmobile to 10,000 votes and then have it rejected because LEGO already has multiple different Batmobile sets.
Bruce
Classic-Castle Admin

lovejesus16

3 weeks ago

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So is The Lord of the rings, The Hobbit, and Jurassic park/world still options?

lunageek520

3 weeks ago

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I have a question about my profile. I changed my email when i started going to high school this year, and I miss getting the emails of popular projects and all that. is there any way i can change my email for my account without creating a new account?

Tim Courtney

LEGO Ideas Team Moderator

3 weeks ago

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Please write us at support.ideas@LEGO.com with your username and both email addresses, and we'll help you get that sorted out.

lunageek520

2 weeks ago

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Thanks.

brickthus

3 weeks ago

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Really glad you have clarified the rules.
It's a shame for my working BB-8 droid. Although it is a Star Wars themed idea it does not overlap any past, present or proposed LEGO set offering, hence if Disney approved of it then it could work as a new product. It also pushes the Power Functions system to the max and is an example of how to use that in other models such as trains. The updates blog has been a valuable tool to promote engineering in the community, as part of the educational values of LEGO.

Given the updated focus of acceptable ideas, I have a few questions about the type of ideas you would like:
- Do you want Technic set ideas? These seem to struggle for popularity anyway, so is there any point in submitting them?
- Do you want or not want ideas including Power Functions elements? What about limiting the PF content to a single motor and battery box? What is just acceptable and what is positively encouraged?
If a Technic or Power Functions idea reached 10,000 votes, would it have any chance of being selected? Would it be an equal chance or would the technical nature of it reduce its chances in a similar way to the previous rule on licensed themes?
- Would you actively encourage ideas along existing or previous wholly-LEGO-owned themes such as City or Space?
- Are you really looking for new potential licences (such as NASA or Ghostbusters) in preference to ideas that would fit into existing LEGO-owned themes?
I need to understand the design space in order to focus my innovative thinking on what you really want.
Thanks, Mark

HasanJensen

LEGO Ideas Team Moderator

2 weeks ago

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Hi brickthus,
Thanks for your feedback and questions. It's unfortunate to hear that the new rules affect your BB-8.I'll try to answer your the questions you had below:

  • Technic set ideas have always been welcome.
  • We don't often see projects submitted containing Power Functions, but they are very welcome and we don't have any limitations beyond our standard guidelines. We don't currently intend to nuance between the use of 1 PF motor vs 3 PF motors or similar.
  • Technic or Power Functions based projects will stand the same chance as any other project, if they follow all our other guidelines.
  • You may submit City or Space themed projects but please see our guideline for bringbacks & improvements: https://ideas.lego.com/guidelines#anchor-36
  • You're welcome to submit projects based on new licenses as long as they are not active in our products or if they've been produced through LEGO Ideas sets. You can keep updated by checking out the list that we've linked to in the above blog post.

Saneps

3 weeks ago

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Would a submission featuring Lego space minifigures be acceptable? An example would be how Classic Spacemen were used in the Exo-Suit.

Tim Courtney

LEGO Ideas Team Moderator

3 weeks ago

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Yes, of course. These restrictions only relate to third-party licensed properties, not homegrown IP such as Classic Space, City, etc.