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Update to LEGO® Ideas Guidelines: Restricting projects based on active licenses

Since we started accepting your ideas for new LEGO sets, we’ve kept our Guidelines open until we learn something is simply not practical. Early on, we learned to restrict projects that proposed an entire playtheme, new LEGO elements, and ideas that weren’t brick-based LEGO sets. Along the way, we’ve gradually adjusted the scope of projects we accept as we learn what is realistically possible. We will continue to do so as we evolve the LEGO Ideas experience.

Over the years, we have heard from many of you who have wondered if we would ever approve a project based on an existing license like Star Wars or MARVEL Super Heroes. Our Guidelines have maintained that these types of concepts are more likely to overlap our existing pipeline, and they have a smaller chance of passing our review because we are actively developing those product lines.

LEGO Ideas will no longer accept new submissions based on third-party licenses that are active in the LEGO Group’s portfolio.

Today we’ve updated our Guidelines and House Rules to clarify the types of models we will accept as LEGO® Ideas projects. The main focus of this update is that we will no longer allow projects that are based on currently active licenses in our product portfolio, like Star Wars, MARVEL Super Heroes, Ferrari, Mercedes-Benz, and so on.

We’ve updated our Guidelines about licensed properties to reflect this, and added a list of restricted licensed properties to the License Conflicts and Resolutions page in the Knowledge Base. If we retire a third-party license and it didn't enter the LEGO portfolio via LEGO Ideas we'll remove it from our list, and you’ll then be welcome to submit projects based on it.

Why are you leaving existing projects active instead of archiving them?

In some cases, when we introduce new Guidelines we’ve archived affected projects. In this case, we’ve found many Ideas projects reference active third-party IP. Quite a few of these projects include sub-brands, spin offs, and extended universes from our licenses. In order to archive these projects, we would first need to review and decide on each one. Instead, we will evaluate and apply the Guideline to new project submissions going forward. Projects currently being reviewed, as well as active projects that reach 10,000 supporters in the future, will still be evaluated as part of the LEGO Review. Just like before, these projects would have a slimmer chance of passing the LEGO Ideas review, as they overlap with existing licenses in the LEGO product portfolio.

We’ve also made minor updates to our Terms of Service:

  • Section III.(ii.) Commercialization and Compensation: Added payment schedule to second paragraph.
  • Section V. Rules of Conduct: Replaced the first sentence, which was previously omitted in error.
  • Updated document version number at top, and trademark year at bottom.


Thanks again for participating here on LEGO Ideas. It’s an honor that you want to contribute toward future LEGO products that inspire and develop the builders of tomorrow. We hope this update clarifies the types of product ideas we’re able to consider and focuses your efforts toward new and different concepts for potential LEGO products.

MatthewRC

1 month ago

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What about the Disney/Square Enix video game franchise Kingdom Hearts? I know it has Mickey Mouse, Donald Duck, Goofy, and more Disney characters that LEGO already has the licenses for, and Kingdom Hearts is family friendly like what The LEGO Group wants.

Are Kingdom Hearts projects allowed on LEGO Ideas?

LegoSea

1 month ago

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I noticed Sonic the Hedgehog is on the list, but outside of Dimensions you guys have yet to do anything with that property. Will we ever be able post sets for series that are only in Dimensions? (examples: Sonic, Gremlins, E.T.)

Aragorn_Is_Awesome

1 month ago

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Awwww! I was really hoping to submit some Lord Of The Rings and Star Wars Projects, and this has me really gutted!!! If you stop making Lord Of The rings sets, will I be able to submit my LofTR Ideas, or will I not be able to? (They would be entirely new, except for the Minifigures) I am a little confused.
Thanks in advance for any advice and/or help.
~Aragorn_Is_Awesome~

TrustyJusty

1 month ago

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Can we have Ninjago, Friends, Nexo Knights, City, and Elves? Are they licensed themes? Because in some LEGO books they aren't in the licensed section.

Aragorn_Is_Awesome

1 month ago

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I would imagine we can't do Nexo Knights, as they're doing a new series of sets and episodes, but I don't know.

TrustyJusty

1 month ago

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Same with the other ones. But they seemed to be on the original list.

Aragorn_Is_Awesome

1 month ago

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Yeah ok, I think we can have city, but I'm not sure? Ninjago is probably in dimensions.

Camshaft

1 month ago

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What about BMW? LEGO has released a BMW motorbike, but is that using the BMW Group licence, or just the BMW Motorbikes licence? I hope it's just the BMW Motorbikes, or I can't upload BMW cars (including the one I just spent quite a long time building), or MINIs, or Rolls Royces. On the subject of MINIs: there has already been a classic Mini LEGO set, so does that mean new MINIs aren't allowed? I understand it will help more original projects, but, as far as I know, there have been more licenced projects to pass the Review than non-licenced ones. Unless more original ones are approved, there will be hardly any Ideas sets in the future.

HasanJensen

LEGO Ideas Team Moderator

1 month ago

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Hi Camshaft,
Please see the list provided here: https://legoideas.uservoice.com/knowledgebase/articles/356076-license-confl...

This includes BMW and MINI, as these are still active licenses from which LEGO sets are built. However, you're still welcome to submit projects based on Rolls Royce.

Camshaft

1 month ago

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OK, thanks for that information. :)

Mr_Kleinstein

1 month ago

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I welcome the changes. I always felt projects based on third-party IP had an advantage, drawing from the popularity of someone else's idea. Everybody is free to create another Star Wars model, that's what Lego is about, but is there a point in presenting that under Lego Ideas?
Anyways, the new rules are only reflecting a policy that has been applied to all Ideas sets that were released so far. Instead of being turned down during the review, certain projects will now be turned down upon submission.
Just look at all those fantastic orignal projects that are being reviewed right now, and keep submitting. I'm looking forward to it.
Brick on,
Mr_Kleinstein

StickemUp

1 month ago

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You make a good point. Despite everyones griping about the change I think it will be good for Lego Ideas. This rule change will force people to make more original content.

MatthewRC

1 month ago

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Why aren't Scooby-Doo and Jurassic Park/Jurassic World listed in Active Licenses? They are still being used for LEGO Dimensions, aren't they?

FirePrimeNinja21

1 month ago

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I don't know if they are still using those licenses. I haven't seen any of those sets in a long time.

HasanJensen

LEGO Ideas Team Moderator

1 month ago

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Hi MatthewRC,
The way we define these active licenses is in terms of physical LEGO sets that are based on these properties. Since we currently have no active Scooby-Doo or Jurassic Park/Jurassic World products (you can visit shop.lego.com to see all that are active), we would allow for projects to be submitted based on these. Granted, if we were to re-introduce any of these licensed properties then we would archive submissions based on these. This is outlined in the updated guideline: https://ideas.lego.com/guidelines#anchor-3-c

smileyguy

1 month ago

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what about startrek?

MatthewRC

1 month ago

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Mega Brands has the license for that franchise.

nathanzinho13

1 month ago

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How can lord of the rings be prohibited if lego isn't making any more sets?

phoenixbrix92

1 month ago

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I'm thinking because it's still being used for Lego dimensions

FirePrimeNinja21

1 month ago

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See @Torchpost's post down below. It was a similar inquiry.

Torchpost

1 month ago

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Somebody said my name! I feel special now.

HasanJensen

LEGO Ideas Team Moderator

1 month ago

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Lord of the Rings is still an active license through the LEGO dimensions sets/packs.

MatthewRC

1 month ago

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Same with Scooby-Doo and Jurassic Park/Jurassic World, right?

Tyberius0

1 month ago

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Ok this is just stupid. Fans who had the idea of a LEGO set from a third party based on a movie/TV show created their adaptation in LEGO bricks in hopes of another form of merchandise for the television show or movie. I am just in shock, and disgusted.

WipeoutZone

1 month ago

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Just to be clear, this is just for licenses Lego owns currently, such as Star Wars or Marvel. It does not exclude all licensed things :)